Are you ready for the “Digital Shift”?

Are you ready for the “Digital Shift”?

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“Digital Marketing” has changed the whole concept of traditional marketing or long time practiced marketing approach. As a business owner you need to understand the value of digital marketing and exploring another medium of increasing business revenue.   According to (Source: The Hindu News Paper) D. Shivakumar, Pepsico India chairman and CEO said: “The shift to digital has transformed the way people do business, and the old linear way of marketing concepts is gone now. If you are not geared up for the digital world, it will hurt your margins, market share and brand equity,” Let’s understand, how the shift happened? If you look into early 2000, people used hear about Internet. A very limited set of people were familiar with computers and internet. The number of mobile users were also less in India.…
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