It’s time to flow with Digital Marketing and reach customers directly in their nest.
Of-course, I will consider you as a beginner in this Digital Marketing world. My guide will be full of insights and strategy for beginners like you, so that it will help in enhancing your current skills and make you competitive in this fast-moving world.
About the Beginner’s Guide to Digital Marketing
If you are confused between Digital Marketing, Internet Marketing and Online Marketing, then you should not. You cannot really differentiate them and progress. Digital Marketing is a broad term which covers Internet Marketing or online Marketing. So nothing to worry about. You can read my other articles to understand the ambiguity. DizitalSquare Blogs
Digital marketing isn’t any rocket science, and you don’t need to be a computer monster to be good at it. If you offer a product or service that the market desires, you can find success marketing through digital channels by applying the strategies taught in this guide. Also you can use this professional skill to pursue a career in it and manage clients business to reach their goal in maximizing revenue.
The Beginner’s Guide to Digital Marketing doesn’t present hype about the latest techniques or strategies in marketing only, but also covers basic steps such as content marketing, social media marketing, and email marketing, are always in the context of the goals that businesses care about.
These goals include acquiring new leads and customers, converting them into business and giving a quality brand value and serve them in various forums and give importance to customer queries.
What is Digital Marketing?
At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
If you’re new to digital marketing, it may feel overwhelming.
In many ways, digital marketing is no different from traditional marketing. Both are very reciprocal to each other. In one angle you do offline marketing such as TV Ads, Newspaper Ads, hoarding, Leaflets etc and in another angle you do all brand promotion activities on internet using blogs spaces, websites, mobile apps etc. In both, smart organizations seek to develop mutually beneficial relationships with prospects, leads, and customers.
Now, think about the last important purchase you made. Perhaps you ordered your evening snacks from KFC or Dominos Pizza or you purchased a home, with including your electricity work, plumbing work, garden work. But how did you do them? One device Mobile/Laptop, in few minutes you got everybody at your doorstep. Right?
Regardless of what it was, you probably began by searching the Internet to learn more and find your best options. Your ultimate buying decision was then based on the reviews you read, the friends and family you consulted with, and the solutions, features, and pricing you researched.
Today, most purchasing decisions begin online.
That being the case, an online presence is absolutely necessary—regardless of what you sell.
And having a strong digital presence will help you in multiple ways:
- Brand awareness and direct engagement with customers
- Can choose your target audience with their behavior
- Very cost-effective compared to offline marketing and can be game changer
- Your customers can be part of your brand awareness in social media platforms
- Strategies can be optimized in a short time for more effective
As Digital Marketer, our objective is to clear the confusion about the techniques that work and how to use them to grow the business.
As you’ll see in this guide, these core disciplines of digital marketing will be critical to your business growth today, tomorrow, and for years to come. Each of these disciplines will be covered in a chapter of this Beginner’s Guide to Digital Marketing as shown below.
What You’ll Learn
In my Advanced digital marketing course, i will cover 7 major modules that almost covers top-level business strategy and can be implemented easily by any organisation, Individual to promote or brand any business or personal.
7 Modules are:
SEO – Search Engine Marketing
You will learn the concepts behind search engine, its functionalities, listing of businesses to different search engines and getting the organic traffic to the blog/website.
SEM – Search Engine Marketing
In search engine marketing, you will learn how to promote a business or content or website on search engines without any SEO. it’s about paid advertising. Tools covered – Google Adwords, Bing Ads etc
Social Media Marketing(SMM)
Here you will learn how to create an online brand and engage with customers and generating more leads through different social media platforms. Tools Covered- Facebook Ad, Youtube Video Ad, Linkedin Ad, twitter Ad
Analytics & Reporting
In this module you will learn the different report generation techniques and forecasting for future investment. Tools involved -Google Analytics
SMS & Mobile Marketing
You will learn how to do promotional and transactional SMS promotions and how engage audience through SMS marketing
In this module, you learn how to conduct successful and effective email campaigns. Tools involved -MailChimp, Zoho Email etc
Blog & Affiliate Marketing
Here you will learn the techniques behind affiliate marketing and can prepare own strategy to earn from affiliate marketing. platforms -Flipkart, Amazon, Snapdeal, etc
I will cover everything step-by-step in my Advanced Digital Marketing Course to make you understand the baby steps involved in online business.
So, what are you waiting for? Convert your dream into reality !!!
Learn more , to know the Career Opportunities and Salary Structures in Digital Marketing.