Tips to Crack the Codes of Online Marketing
So we are in 2018 and when we think of a Business, Career, or Income Opportunity, first thing comes to mind is Online Marketing. Have you ever thought, Why So? Even though its an established business, it can’t ignore Online Marketing. It’s the new vehicle drives your business forward and connect you with your customers and also binds you emotionally.
It is said that if you fail to establish that emotional connection with your customers, then other might outrun you in the competition.
And it is not the big players making online marketing count. It is the smarter and creative people in startups and small enterprises have been cracked the codes of online marketing.
I will help you to deal with some secret codes that will help you keep alive in the competition and succeed in online marketing.
Content Marketing is a long term relationship not just one night stand.
If you look back to the history, you will see, those who had put a strong bet on content marketing, now they have managed to create a powerful presence in the market.
Read more here how businesses have been very successful with content marketing strategies.
So What strategy do they follow?
Let me put few of them for you-
By creating valuable and engagible and compelling content.
By using rich medias like HD Images, Infographics, Videos etc. or sharing on demand materials like product details, course details etc
Arranging webinars, seminars in alternative period and attracting audience
Show your story to others, and connect directly.
Current time, videos are enjoying the most on internet. Youtube, Facebook, Instagram and live options on them are really dominated the timeline of users.
As per the statistics, business are growing 49% faster than other businesses who are not practicing video marketing.
You should leverage your video marketing strategy by creating, sharing all type of videos like- funny, informative, motivational, etc and should have a proper time plan for sharing videos. Live events, workshops are also seen more engageable by audience and all social media platforms have now options of streaming real time live videos. There are many startups are enjoying doing this and getting more attention as well.
Social Media Marketing
If Content is fire, the Social Media is gasoline.
I no need to talk about more on Social Media and its impact on society, as every single person is under its magnetic field.
By the popularity and acceptance, a virtual market place has been established on over internet. It has been seen, 71% of people more likely to purchase a product on social media referrals. And it decide the brand presence of any business. A negative comment can turn a business down, where as a positive feedback can change its destiny.
And this media is very cost effective, to market any product and building a quality brand.
Search Engine Marketing
You can’t ignore Search Engine Marketing, if you genuine leads.
Hope so far you have done your properly and boosted your blog on the top of the page. Search Engine Marketing will give an added boost to your page or ad to rank on the top of the organic result though ppc marketing.
- Below are the measure benefits of Search Engine Marketing
It grabs the attention of your audience at the right time
It’s easy and quick to implement
It helps raise brand awareness
So the point here, to implement a effective SEM strategy to outrank others on the SERP and get more of it.
Reach your audience even if they are not reachable.
Remarketing is making your visitor to revisit your website and brand it with him even after they left your site through pay-per click ads. A recent survey says that returning visitor will likely to browse more pages and have chance of purchasing the products. Remarketing is more powerful tool for returning your business ROI.
93% of website visitor will leave without making purchase. About 40% customers will browser website upto 4-5 times before they make purchase. It’s important to follow up your leaving customers back to your website and make them to purchase your products.
It works based on cookies – the trail that users leave while visiting your website. With the help of these cookies, you can easily target social media accounts of users, or any other websites they visit, to display your ads and increase the chances of them getting converted.
Hope these above strategies will help your business/blog to get more traffic, converting into sales.
You can learn these concepts, systematically and practically in our Advanced Digital Marketing Course.