10 Best SEO Tools(Free & Paid) For Your Business to be No 1 in the Competition

10 Best SEO Tools(Free & Paid) For Your Business to be No 1 in the Competition

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10 Best SEO Tools For Your Business to be No 1 in the Competition

So far we have been talking a lot about SEO, Keyword research, On-Page Optimization, Link Building, Social Bookmarking, etc. And everyday we come across many tools for them. What if we didn’t have any tools and just manual work? Like we would need months and months to complete our work and track them. Fortunately, we have 100s of tools available in the internet.  And I am going to list 10 best SEO tools for your business.  You must try them and implement so that you stay No 1 in the competition. You don’t need to use all these tools, you just need to figure out which one fulfill your needs.

Let’s get started.




10 Best SEO tools for your business

As I told you, there are 100s of free and both tools available on internet. but I am going to list 10 best SEO tools, highly recommended and used by SEO experts.

1. Ahrefs

Pricing: Freemium

Ahrefs is one of the most popular and widely used tool in the market. The tool highlights what parts of your website require improvements to help ensure your best ranking. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this seo tool to find the most linked to content within your niche.

2. SEMRush

Pricing: Freemium

SEMRush is one of the best seo tool. MOstly popular for its keyword analysis and competitor analysis. The best part about SEM Rush is there are more than 20 ways to research your competition. You can find their best backlinks, their best keywords, their best content, and more. It’s even great for paid traffic and PPC.

3. KWfinder

Pricing: Freemium

KWFinder is a keyword research and analysis tool bringing hundreds of long tail keywords with low SEO difficulty. The experts use this SEO tool to find the best keywords, and run analysis reports on backlinks and SERP (Search Engine Results Page). Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric.

4. MOZ

Pricing: 30days Trail to paid service 

Moz is a software as a service (SaaS) company based in Seattle that sells inbound marketing and marketing analytics software subscriptions. If you are into SEO for sometime, then you must be knowing, you can not avoid MOZ while optimizing your blog. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse. You can get great insights into how your website is performing but also how to improve it. They also have a free MozBar toolbar that you can download for free that allow you to see your store’s metrics while browsing any page.



5. Answer The Public

Pricing: FREE with Paid

Answer The Public is a free seo tool, allows you to easily find topics to write about for your blog. Answer The Public helps content marketers to identify the best topics for content. In this article, we show marketers how to use it most effectively. It’s great for finding featured snippet opportunities. Say you hire a freelancer to create content for you, all you need to do is download this list and send it over to them. And it would’ve only taken you five minutes of effort making it one of the most efficient ways to come up with SEO topics for new websites.

6. Spyfu

Pricing: FREE with Paid

Spyfy is most popular, competitor keyword research tool for AdWords PPC & SEO. Awesome tool for getting actionable data on what your competitors, or your client’s competitors, are doing online. Having ppc data along with SEO data and keyword data in one app saves a ton of time doing research. The app works, the data is solid (as solid as estimated ppc ad spend can be) and the value of the app is outstanding. Very easy to monetize the monthly spend for this app.

7. Majestic

Pricing: Freemium 

Majestic SEO is one of the recommended seo tool by experts. Its main feature allowing you to check the backlinks of a website that you specify. You can add your own client’s site and a bunch of competitors, allowing you to easily compare a bunch of SEO metrics such as trust flow, referring domain count and external backlinks count. Not only does it help us understand the [client’s optimization] weaknesses, but it also provides a simple table that we share with our clients, so they too can understand the problems and how they stack up to their competitors.

8. SEOquake

Pricing: Free 

SEOquake ia a powerful free SEO toolbox for your browser. The Chrome extension acts as an SEO checker tool that performs on-page site audits, assesses both your internal and external links. Currently compatible with Mozilla Firefox, Google Chrome and Opera, SEOquake can provide parameters for listings within search engine results. Along with organic research data, SEOquake provides other useful tools including an SEO Audit, Keyword Density report, Internal/External Link analysis and even social metrics.

9. SEOptimer

Pricing: Free 

SEOptimer is another best and free tool in available in the market. SEOptimer will help you know your website’s SEO. It’ll show you yours on page metrics, such as keyword usage and user experience (ex: speed and mobile responsive). It’ll also show you off page metrics, such as your backlink profile, DA & PA (MOZ).  SEOptimer will grade your website and even give you recommendations.

10. Screaming Frog

Pricing: Paid (limited options in free)

Screaming Frog is one of the best SEO Spider & Crawler software in the market and practiced by experts as well. By using this tool you will be able to crawl client and competitor sites and get a broad overview of what’s going on. I can see if pages are returning 404 errors, find word counts, get a list of all title tags and H1s, and analytics data all in one place. This tool also informs you of duplicate content, errors to fix, bad re directions, and areas of improvement for link building. Their SEO Spider tool was considered the best feature by top SEO experts.




Conclusion:

I know, the list above is not covering all the best seo tools available in the market. So it’s unfair if i don’t accept it and add few more to the list. If I, personally extend the list, then i would have added the below list of tools to make it a count of 20. So i request you, to check these tools as well above tools then you decide, which one will fit to your requirement.

Here we go with 10 more seo tools. Seobility, Long Tail Pro, CORA, Pitchbox, Seed Keywords, Siteliner, Fat Rank, Keyword Everywhere, Linkminer, Authority Labs.

It is must, to get mastery of few tools so that you analyse your web-pages properly, the keywords, the competition and the improvements, so that you maintain the no 1 position in the market.

Hope I have listed the one, you are very much comfortable with and using it for sometime. Try other extensions and tool as well. And don’t hesitate to add other useful tools in the comment box, if I have missed any.

 

Recent Google Algorithm Update(7th March), It Was About Relevance not Quality

Recent Google Algorithm Update(7th March), It Was About Relevance not Quality

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Did you hear, about Google’s recent Algorithm Update in March? Yes, it is confirmed now. The update was about your content relevancy not the quality.

Should we worried? Are any of our posts or pages lost their previous position on SERP? What exactly the relevancy over the quality?

Google Algorithm Update

Search Engine Journal, tries to bring the John Mueller’s explanation about the last update and the action points for all blog and site owners. And also he has helped to clear the confusion between relevancy and quality.

Here what Mr Mueller explained about the update.

For the most part I think that can be kind of tricky because a lot of the updates that we make are more around relevance. Where we’re trying to figure out the relevance of certain queries, and not so much a matter of quality overall.

So that might be something where we don’t think your site is exactly relevant for those specific queries. It doesn’t mean it’s a bad site, it’s just not relevant for those specific queries. So that’s something that just happens to a lot of sites over times. They might be really high quality content but, over time, they’re just not seen as relevant in the overall picture of the web.

So I understand this is always kind of a tricky situation as a site owner because you want to figure out what you can do to get back into the previous situations.

Sometimes, especially when it comes to relevance, it’s not always the case that you did anything wrong that you need to change to get back. It’s just that things have changed.

So what I would recommend doing there is, on the one hand, try and get feedback from your users to figure out how they feel about your website and to try to really get objective feedback on what you could be doing differently or what you might want to target differently, or set up differently.

As always, with a lot of these changes in traffic, I also still recommend checking all of the technical details. Things like: Are we able to crawl all of your content? Are we able to index your content properly?

All of these things that could potentially change depending on these small changes that you sometimes make on a website. So really double check those as well.

Source: Search Engine Journal 

 

10 Best On-Page Optimization Techniques for 2018

10 Best On-Page Optimization Techniques for 2018

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10 best On-Page Optimization Techniques for 2018

When we talk about SEO, both On-page and Off-page optimization factors equally important to take into consideration. It’s not only to get back links to get a higher position on SERP but we must fix on page factors to structure our article properly for our readers and search bots. I will be sharing the list of 10 best On-Page Optimization Techniques, you should implement while working on optimizing your blog or website.




What is SEO?

Search engine optimization (SEO) is the process to optimize our website or webpage to rank on search engine ( Google, Bing ,Yahoo etc) by the webmaster guidelines.

How SEO works?

You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links to Web Pages that could potentially answer your question.

That’s true. But have you ever stopped to consider what’s behind those magical lists of links?
Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query..

What is On-page SEO?

On-page optimization refers to all measures that be taken directly with in the website in order to improve its position in search engine ranking. And we should follow proper On-page seo techniques to get more traffic from other sources.

Why we need On-page SEO?

On-page SEO consists of all the elements of SEO you can control best. If you own a website, you can control the technical issues and the quality of your content. We believe on-page issues should all be tackled as they’re in your own hands. If you create an awesome website, it will definitely start ranking. Focusing on on-page SEO will also increase the probability that your off-page SEO strategy will be successful. Link building with a crappy site is a very tough job. Nobody wants to link to articles that are badly written or boring.

Some Benefits Of On-Page SEO:

  • Easy achieving of local results
  • Highly powerful marketing
  • Getting permanent value by saving a lot of time
  • Better rate of conversion
  • Enhanced click through rate and organic traffic sources
  • Achievement of high speed
  • Present a sense of uniqueness




10 Best On-Page Optimization Techniques:

Before I share the on-page fixes for you, hope you are ready with your content and it is well written considering your audience with proper information. A proper and systematic approach will give organic boost to our site and will remain for longer period. Excess link submission and wrong submission may attract penalties for your website. and we should avoid the negative result of the efforts we put in doing off page optimization.

So now I’ll share with you the top 10 On-page Optimization Techniques  you should keep in mind while optimizing your blog posts.

1. Business goals: 

As 2017 comes to a close, many SEOs will be looking forward and setting some goals for their campaigns in 2018. In this post, I am going to take a look at the SMART goals methodology that can help you set and achieve aggressive, yet realistic goals.

SMART goals set out a series of criteria that can be used for setting marketing objectives. This is all wrapped up in the clever mnemonic acronym — Specific, Measurable, Achievable, Realistic and Time lined — which makes SMART goals so easy to remember.

S — Specific
M — Measurable
A — Achievable
R — Realistic
T — Time lined

2. Keywords Research :

A keyword is generally a word or phrase that is a topic of significance. Searchers use keywords as a way to identify and verbalize their problem or topic in which they’re looking for more information.

Importance of Keywords

  • Keywords help the site to get listed in the search results.
  • Targeted keywords help to drive massive traffic to your site.
  • Keyword density helps to boost ranking in your niche.
  • Keyword targeting increase Domain Authority.
3.Title :

The Page Title is the clickable title of a webpage that appears with the result on the SERP (search engine page results page). To set a page title, use the title tag in the HTML around your text.
Page titles tell people and search engines the topic of the webpage. They also tell search engines an estimate of how relevant a page is to a searcher’s query. For this reason, page titles should be as accurate and relevant to the page’s content as possible.

Some fixes to your title:

  • Begins with the primary Keywords.
  • 60-70 characters.
  • Readable / personalized / Attractive.
  • Avoid using words like “welcome”, “hello”.
4.Meta Description :

The meta description is a snippet of up to 320 characters, a tag in HTML, that summarizes a page’s content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. Optimizing the meta description is a very important aspect of on-page SEO.

  • It should be 300 to 320 character.
  • It should content primary key words and secondary key words.
  • Make It Welcoming and Flawless.
  • Incorporate a Call-to-Action or Offer
5.URL structure :

A URL (Uniform Resource Locator), more commonly known as a “web address”, specifies the location of a resource (such as a web page) on the internet. The URL also specifies how to retrieve that resource, also known as the “protocol”, such as HTTP, HTTPS, FTP, etc.

  • Improved user experience
  • Rankings
  • Links




6.Headings :

Headings in On-Page SEO from a readability and overall usability perspective, headings help organize large sections of content so that they are easier to read. There are a number of headings to choose from when structuring your page from the h1 tag all the way to the h6 page .

A good heading structure is one of the most important accessibility considerations in Word documents. Headings provide context and a way to navigate through documents. They allow us to scan documents, either visually or with a screen reader, in order to find content we are searching for.

7.Infrastructure :

In SEO terms, this refers to a website’s “backend,” which includes site platform, database design, server-side redirects, robots.txt, and other structural elements. Infrastructure is generally a function of the Information Technology (IT).

  • Organization system
  • Labeling system
  • Navigation system
  • Search system
8.Breadcrumb:

Breadcrumbs are links that allow a user to track their path from the page they are currently viewing to the homepage of your website. They appear close to the top of your page and reflect the structure of your site.

Properly used site breadcrumbs can add context to the innermost of your pages and reduce several negative factors that improve the user experience on your site.

  • Location Breadcrumbs
  • Path Breadcrumbs
  • Attribute or Keyword Breadcrumbs
9.Anchor Text :

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you’re linking to .

Types of anchors:

  • Generic anchors – Click Here, Book Now, Call Now, Visit Our Site
  • Naked link anchors – Direct put the URL links
  • Keyword Anchors- Anchors with respect to focused keywords
  • Image anchors – Image with clickable links
10.Alt Text :

Alt text (alternative text) is a word or phrase that can be inserted as an attribute in an HTML(Hypertext Markup Language) document to tell Website viewers the nature or contents of an image.

The alt text appears in a blank box that would normally contain the image.

  • Give text or name to your images
  • Should not be duplicate with other images
  • Good for search engine spiders

Conclusion :-

What have we learned ?

Once you follow the above mentioned 10 best On-page optimization techniques, your article surely make high impact on SERP and increase in rank position.

key takeaways:

Do what’s best for the customer and focus on user experience… But keep in mind that search engines are content consumers, too. Strive for uniquity and specificity and avoid ambiguity and generality. Use your navigation and links to your advantage. Solicit links from your audience and from external sites Advanced tips: Talk to each other, meet, listen, network, publish, speak, share. Never be afraid of failing — always be afraid of not learning

Please feel free to add your points, if i have not mentioned or missed and don’t forget to like, share.
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