Yes, we are in 2018 and talking about Email Marketing and Best Email Marketing Tools. Even though, the open rate is dropped and conversion rate is less than other lead generation channels, we can not ignore completely email marketing from our marketing activities.
Why to choose the Best Email Marketing Tools?
Email Marketing is the best and very silent way of reaching your customers. It is easy to manage, gives you full control and allows you to establish direct contact with your customers anytime, with a small notification.
You can go with proper email building strategy to grow your email database. OptinMonster, a well known chat bot(tool) helps to make it easy to convert our visitors to email subscriber.
A good email marketing tool enables you to create highly engaging emails. It also allows you to manage your contacts, segment users into groups, and track the performance of your email campaigns. Also you need to take care of your email not to fall into spam. So your email content, title, and your tool play major roles to avoid spamming and reach to primary inbox(Gmail).
To help you to choose the best one, i have put some of best email marketing tools below.
MailChimp is a marketing automation platform and an email marketing service and a trading name of its operator, Rocket Science Group, an American company founded in 2001 by Ben Chestnut and Dan Kurzius.
It integrates beautifully with all top platforms like WordPress, Magento, Shopify, and many other platforms. MailChimp also comes with easy email creator, merge tags, autoresponders, segmenting contacts into groups, and simple tracking and analytics. It also allows you to set up delivery times based on user’s timezone and setup segmenting based on Geolocation.
Support is offered by email, live chat, and a huge knowledge base with how-to, videos, and tutorials.
MailChimp offers a forever free plan which allows you to send 12,000 emails for upto 2,000 subscribers. Their paid plans start from $10/month.
GetResponse is another popular email marketing tool which is extremely easy to use and simplifies email marketing for small businesses and absolute beginners.
More than 350,000 customers in 183 countries trust GetResponse, the world’s easiest email marketing platform, now available in 24 different languages. The company operates globally with offices in Poland, the U.S., Canada, Malaysia, and Russia with more than 300 passionate professionals on board.
With more than 15 years of experience, GetResponse continues to deliver excellent-quality online marketing solutions that empower entrepreneurs and make their businesses grow.
Support is provided by phone, live chat, and email. Their help section is full of free learning material including videos, webinars, how-tos, guides, etc.
GetResponse offers a 30 day free trial. Their pricing starts from $15/month.
Drip is very popular among e-commerce platforms and bloggers. they offer a wide range of tools with their email marketing platform.
It is also one of the most beginner friendly email marketing tool. They have integration addons available for all popular website builders including WooCommerce and WordPress. This allows you to easily add sign up forms to your website and capture more leads. Their intelligent marketing automation tools, smarter email segmenting, list groups, and tons of cool features that allow you to reach specific audiences in your email list, whihc makes Drip very unique in the market and keep ahead of competition.
Drip include live chat support, Webinars, automation training, detailed course, free guides and excellent documentation.
4. Vertical Response
Vertical Response is very easy to use and offers a little bit of everything, has a generous free option and live support. You get access to many features through their free plan — including 4,000 emails per month – and can upgrade as your lists grows or you want more advanced capabilities.
Features you’ll find most useful are Autoresponders and Advanced Reporting. VerticalResponse’s Autoresponder feature automatically resends an email to customers who didn’t open it the first time – which is said to improve open rates on average by 30 percent. Advanced Reporting tools like heat maps, geographic location and device indicators provide insights about your subscribers, letting you know how your emails are read, so you can improve on future campaigns. The drawback is that you’ll need to bump up to a paid plan to access these features.
SendGrid is a perfect platform for an em-commerce merchant. They have their roots in transactional email delivery services, though over time they’ve transitioned to offer a full complement of email marketing tools.
This platform is ideal for the organization that has an engineer on staff that can make use of their robust and powerful API, though much of its usability is out of reach for organizations that do not have a tech lead available for this type of work. This tech-heavy solution also eliminates the headache of maintaining an SMTP email server.
6. Constant Contact
Constant Contact is very useful, If you’re looking for a smooth user experience geared towards first-time users. It comes pre-loaded with built-in templates for email blasts, and easily imports contacts from major email providers like Gmail and Outlook. The platform also creates signup forms and integrates easily with Google Analytics. A mobile app is available for on-the-go work.
The editor is very easy to use, which makes it easy to start sending out customized campaigns within a day or two of loading the software. You can try out Constant Contact with their free 60-day trial. It runs about $15/month. One drawback according to some users is that at times it tends to be prone to glitches and delayed loading of the dashboard. It’s also important to note that the default storage is limited to five files.
AWeber is one of the most popular email marketing service providers in the world. They offer a wide-range of tools for small and medium sized businesses to manage their email marketing. Getting started with AWeber is easy. It connects seamlessly to most platforms including WordPress.
You get access to ready to use email templates, list management, autoresponders, and email tracking with detailed insights. Support options include live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.
AWeber offers a 30 day free trial. After that, their pricing starts from $19/month.
I have listed only 7 best email marketing tools, but there are other tool providers available in the market. Hope you have liked the article. Please don’t forget to like, share and comment.