Digital marketing is becoming mainstream in India. Until 2010, many businesses did not take digital marketing seriously. They were not ready for the change and were stuck with traditional marketing practices which led them into the sink.
However the market forces have made sure that you either start doing digital marketing or vanish from the market. Because compared to digital marketing, traditional marketing is extremely inefficient in terms of budget, conversion and online presence. In fact, if you do not have a digital marketing strategy and an online presence, customers are bound to forget you and buy from a competitor.
Everyday companies are waking up to the fact that digital marketing is very important and is not an optional strategy in marketing anymore but it is a must to accept and implement. They are catching up late, but they have to, there is no other option.
With this major change in the marketing strategy, a whole new pool of digital marketing job opportunities has been created which makes Career in Digital Marketing in India as one of the best options for students and professionals.
“With both businesses and consumers increasingly shifting their focus to the digital medium, there will be 1.5 lakhs jobs available soon″ – Manipal Global Education Services
Let’s explore the salaries offered for digital marketing professionals and the various job positions available under digital marketing.
Here’s a list of the various digital marketing positions available in the market:
- Digital Marketing Manager
- Content Marketing Manager
- Inbound Marketing Manager
- Social Media Marketing Experts/Specialists
- Search Engine Marketers
- SEO Executives
- Conversion Rate Optimizer
- Copy Writers
- Content Writers
Digital Marketing Manager
Digital Marketing Managers should have an experience of at least 5+ years, and if you have certifications (Bonus from Google) that prove your expertise, then you will be hired easily. The demand for Digital Marketing Job Opportunities for experts is high as the companies are hunting for the same. Responsibilities of Digital Marketing Managers include managing the digital marketing team and reporting to the VP/Director of Marketing of the company. They are also responsible for combining and bringing up new strategies and different components of digital marketing and making it efficient.
The digital marketing salary package of digital marketing experts ranges from 15 to 20 lac per annum. Depending upon the experience, it can go as high as 40 lac.
Read here to know the top 6 Digital Marketing strategies, mostly practiced by the managers.
Content Marketing Manager
As a content marketing manager, you are responsible for content marketing. Well, obviously. But there are many things you need to manage. It includes managing the blog, sales page copywriting, email communications, drip marketing campaigns, a little bit of PR, ebook publications, video marketing and guest blogging.
If you start to work as content marketing managers then you might have to report to digital marketing managers or the head of marketing, however, it is not necessary. At times, content marketing managers can be the only contributors or can be head of a content team. One of the advantages of being a content marketing manager is that you can work from home without any hustle or can work as freelancer and earn separately. If you are writer or like to write, then freelancing is one of the options to build career in Digital Marketing in India.
The expected digital marketing salary for content marketing managers is between 10 to 15 lacs per annum. You can reach in this position in between 3 to 5 years.
Social Media Marketing Expert/Specialist
Social Media marketing is divided into two major areas. One of the areas deals with spreading the content through social media platforms. Another aspect is , running paid advertising in Social media is something that requires expertise and experience. For instance, Facebook advertisements are one of the difficult tasks nowadays. New features and targeting options are added everyday and a content marketing manager or digital marketing manager cannot handle it on their own.
Salaries for social media specialists are at least 8 to 10 Lacs per annum. With a healthy experience you can even go beyond 15Lacs per annum.
Search Engine Optimizer (SEO Executive)
Search Engine Optimization is the process of optimizing your webpage/blog content to make search engine friendly. Even though companies expect a quick result and immediate sales from ppc marketing, they can’t avoid SEO and rank on 1st page, probably on top 5 position. This is the reason why there are tremendous opportunities relating to SEO executive. The responsibilities of an SEO executive or SEO expert involves keyword research, getting pages indexed, user experience optimization, using webmaster tools, managing duplicate content, and many more areas.
This is the best area to start in Digital Marketing and the salaries will be 20 to 30k per month and will go beyond 70k to 80k with experience.
We discussed, the top 4 aspects of Digital Marketing. I hope this article gave you a pretty good idea about the digital marketing and the career options available in India. The same is also applicable for other countries but the pay scales could be a little different.
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