India is the fastest growing e-commerce country globally after, first China (with $681 Billion) followed by United States. These insights are not simply to bring up the numbers or the positioning, they are pivotal practically supportive network to comprehend the scale at which online business are blasting in the nation. Effective showcasing systems likewise assume a vital part in advancing these organizations.

Let’s understand the what could be the various online marketing strategies should someone practice to compete in this e-commerce era. Before we proceed, explore the what is digital marketing and how it is different from online marketing.

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Digital Marketing is a completely electronic medium of communication, such as: mobile applications (smart phones), podcasts, SMS, announcements, advertisements, push notifications and everything else with computerized establishment. All the electronic mediums will not depend on internet all the time. For example, a mobile app will function independently once it has been downloaded.




Digital marketing is actually is a super-set of Online marketing . Digital marketing or online marketing requires a real-time live stream of internet connection. SEO, SEM, paid search advertisements, e-mails, website content and so on, are channels of internet marketing. For example, you can promote your online business on various social media channels through advertisements. These ads would require internet connection which otherwise wouldn’t work. In substantially , online marketing is a practice or medium, to promote your business on internet and reach customers on various online platforms like social media platforms, networking site, blogs, forums etc. Now that you know the comparison and difference between online marketing and digital marketing, you need to know where and how can you make use of various strategies for your business.

Top 6 Marketing Strategies for your Online Business

The following are the list of practices you can implement in your strong marketing plan.

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1. Search Engine Optimization (SEO)

SEO (Search Engine Optimization) is the process of optimizing your website, webpages to rank on search engines on top of the pages by driving traffic to your website organically. It basically takes a few months for your result to come up. This can be done by discovering and choosing the best keywords by using Google keyword planner tool. Suppose you own a real estate business, then put the best matching keywords on your content and come on the top searches and increase the enquiries.

2. Search Engine Marketing (SEM)

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay-per-click (PPC) listings.

Basically, these are paid searches that appear on top of the page instantly. most of the people surf mainly the first and the second page of the search engines, you’ll surely get a lot of hits on your site.

3. Content Marketing

Content is the best way to present the thoughts and keep engaging customers with you, even tough you really don’t. It is all about facilitating your audiences with relevant and timely content as per need. You need to really know what your audience want to do?

Content can be text, image, infographic, video and can be share with audience through newsletter, Facebook, instagram, YouTube, etc.

In your content strategy SEO works very well. Highly searched keywords can be used in your content thus pushing it higher on the search engine. You can consider these content marketing tips as well to scale up your online business.

4. Social Media Marketing

From the survey it has seen, India has the world’s largest number of Facebook users I.e. over 195 million users, which overtakes a 4 million users in the US. Moreover, Twitter is second in the lead after Facebook and is followed by the upcoming professional social network – LinkedIn. These facts mark yet another factful reason for you to make the best possible use of Social Media as your online marketing tool. Facebook, Twitter, LinkedIn, Instagram, YouTube are some social spaces you should focus.

If you still concerned about the potential of social media then here’s another highlight: Nearly 77% of internet users make their purchases on social media.

So, How can you promote your business on social media?

Run CPM based advertisements to create brand awareness amongst your target group. But first you ought to know how to run the effective advertisement on Facebook, usually people face the issues with less conversion.
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Keep your business profile page active always. Engage with your audience by sharing exclusive content on your page. If they really like what you do, then it will drive a lots of shares and comments which in return increases your product or service credibility. Interact with your fans or likers. Be extremely responsive to their queries, comments, messages and so on and so forth. This makes the customers feel valued thus, increasing your customer loyalty.




5. Email Marketing

The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

The question is how to implement an effective email marketing campaign. To start with the campaign, there should be a database where, subscribers should have subscribed to your newsletter. To get people into this subscribed list, you can ask them to fill their details on your website, blog or any opt in form.

The database should at least contain the name and email address of the person, so that it can be customized to personal reach.

6. Analytics & Reporting

The most important aspect of any strategy is to monitor or to analyse. Without any analysis the implementation is never complete and not effective. So there should be some tools to be used to measure the performance of above marketing activities.

Like the most popular, free, and easily available Google Analytics tool is the best one to track the conversions. The behavior of consumers etc. It gives the data to make next campaign successful and increase the revenue.

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To get ahead you first need to get started with your online business. Online marketing of your business can be made so much easy with these 6 strategies all combined and presented in the best possible way to boost your business.

Author: Umasankar

A professional with a vision of taking, MARKETING to the next level

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