“Google Speed Update”, that announced in Jan 2018-Now Rolled Out as per the Plan

“Google Speed Update”, that announced in Jan 2018-Now Rolled Out as per the Plan


Google Speed Update

As per the announcement in January 2018, about Google Speed Update, is now officially rolled out and considered that it is going to be a big threat to slow loading sites in mobile search. It will be a ranking factor as well for its search engine results. If you remember, the search giant had said that it will start considering page speed while ranking websites in mobile searches it promises to lower the rankings of slow web pages. Its been 6 months from the announcement (Officially known as-“Speed Update”) and finally it is on the system as per the plan.

Google had claimed that “people really care about the speed of a page” as a reason for using a page’s speed in the ranking algorithm for mobile searches and also informed that the update will apply the same standard to all pages regardless of the technology that they are built with.

Here is the official tweet from Google:


Previously, page speed was only a ranking factor in desktop searches. While fast, mobile-optimized sites were always a recommendation, speed was never a full fledged ranking factor in mobile search results.

Now the speed at which a piece of content loads is a consideration when ranking mobile pages. Obviously, the faster the better.

What the Update Means is-

If your site is super speed and your competitors are too, then you might not notice the hit of the algorithmic update but slowest loading sites, definitely going to be hit by Google’s Speed Update. Earlier it used to give more priorities to fast loading speed sites resulting higher rank on SERP for desktop devices. Now also the same rule applies to all mobile devices and their searches.

Lastly, with the latest major update, Relevancy is key, as Google always says. So if a slow loading page happens to contain the most relevant content, according to a user’s query, then it may still rank favorably in search results.

Hence, focus on your content relevancy, quality and lastly site speed to give best user experience and you get a higher rank for sure.

Don’t forget to share your views in the comment box.

Recent Google Algorithm Update(7th March), It Was About Relevance not Quality

Recent Google Algorithm Update(7th March), It Was About Relevance not Quality


Did you hear, about Google’s recent Algorithm Update in March? Yes, it is confirmed now. The update was about your content relevancy not the quality.

Should we worried? Are any of our posts or pages lost their previous position on SERP? What exactly the relevancy over the quality?

Google Algorithm Update

Search Engine Journal, tries to bring the John Mueller’s explanation about the last update and the action points for all blog and site owners. And also he has helped to clear the confusion between relevancy and quality.

Here what Mr Mueller explained about the update.

For the most part I think that can be kind of tricky because a lot of the updates that we make are more around relevance. Where we’re trying to figure out the relevance of certain queries, and not so much a matter of quality overall.

So that might be something where we don’t think your site is exactly relevant for those specific queries. It doesn’t mean it’s a bad site, it’s just not relevant for those specific queries. So that’s something that just happens to a lot of sites over times. They might be really high quality content but, over time, they’re just not seen as relevant in the overall picture of the web.

So I understand this is always kind of a tricky situation as a site owner because you want to figure out what you can do to get back into the previous situations.

Sometimes, especially when it comes to relevance, it’s not always the case that you did anything wrong that you need to change to get back. It’s just that things have changed.

So what I would recommend doing there is, on the one hand, try and get feedback from your users to figure out how they feel about your website and to try to really get objective feedback on what you could be doing differently or what you might want to target differently, or set up differently.

As always, with a lot of these changes in traffic, I also still recommend checking all of the technical details. Things like: Are we able to crawl all of your content? Are we able to index your content properly?

All of these things that could potentially change depending on these small changes that you sometimes make on a website. So really double check those as well.

Source: Search Engine Journal