Did you hear, about Google’s recent Algorithm Update in March? Yes, it is confirmed now. The update was about your content relevancy not the quality.
Should we worried? Are any of our posts or pages lost their previous position on SERP? What exactly the relevancy over the quality?
Search Engine Journal, tries to bring the John Mueller’s explanation about the last update and the action points for all blog and site owners. And also he has helped to clear the confusion between relevancy and quality.
Here what Mr Mueller explained about the update.
For the most part I think that can be kind of tricky because a lot of the updates that we make are more around relevance. Where we’re trying to figure out the relevance of certain queries, and not so much a matter of quality overall.
So that might be something where we don’t think your site is exactly relevant for those specific queries. It doesn’t mean it’s a bad site, it’s just not relevant for those specific queries. So that’s something that just happens to a lot of sites over times. They might be really high quality content but, over time, they’re just not seen as relevant in the overall picture of the web.
So I understand this is always kind of a tricky situation as a site owner because you want to figure out what you can do to get back into the previous situations.
Sometimes, especially when it comes to relevance, it’s not always the case that you did anything wrong that you need to change to get back. It’s just that things have changed.
So what I would recommend doing there is, on the one hand, try and get feedback from your users to figure out how they feel about your website and to try to really get objective feedback on what you could be doing differently or what you might want to target differently, or set up differently.
As always, with a lot of these changes in traffic, I also still recommend checking all of the technical details. Things like: Are we able to crawl all of your content? Are we able to index your content properly?
All of these things that could potentially change depending on these small changes that you sometimes make on a website. So really double check those as well.
Source: Search Engine Journal