Google has recently rolled out one of its massive algorithm update in past couple of years known as Google BERT Algorithm Update.
It is said, the update is bigger ever since Rank Brain.
So What is BERT?
BERT stands for:
Bidirectional Encoder Representations from Transformers.
And, there is a chatter in seo community and direct update fromGoogle, that the update will impact 10% of the search queries on total, i.e. 1 out of 10 searches will impact.
Let’s Understand BERT Update in Detail
We know, previous updates like Panda, Penguin were there to improve the search quality by working on quality content & link spamming.
Next, Rank Brain, brought one of the most useful feature and massive business opportunity for Google by rolling out MAP option and battling with Local SEO. Also, it has strong analytical skill to get the answers on Rich Snippet by picking the best answer.
Now, BERT. This update is meant for the search engine to understand the queries like a human. Like, understanding the natural language process, in other way understanding the log tails phrases.
Yes, you read it right.
It is going to impact long tail queries not short-tail queries. So you might notice much changes in your rank for long tail keywords rathe short tail keywords.
Google feels, when we use “for” “at” “to” in any sentences, they actually change the complete meaning of the phrase, which Google never considered before in ranking factor as it was always keyword match.
But now onward, it is going to process those words like a human, to understand the actual meaning of the query.
Let’s look at some case studies to understand how BERT works
Take Immediate Actions:
Hope now you get the clear picture of the latest google BERT algorithm update.
So What’s next? How to encounter this situation?
As I mentioned earlier, if you have articles focused on long tail keywords, then you must get impacted by the update.
Search Console is the best tool to track our ranking or dropped keywords. Excel them out and make a list of dropped keywords.
Again go back to Keyword Research tools like, Google Keyword Planner, Ubersuggest etc and get all the ranking potential keywords.
Now start improving your article focusing on the content, that must be the most accurate and relevant content. Here the length does not matter. Google has already informed, even short articles with powerful and user friendly content can rank on the top of the SERP.
Do proper research and collect most relevant information, which is helpful for users, then see the magic of BERT update, your articles will again bounce back in few days.
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