DV360 vs. Google Ads: A Simple Comparison for Beginners
Choosing the right advertising platform can feel overwhelming, especially if you're just stepping into the world of digital marketing. With so many options available, two names often cause confusion: DV360 (Display & Video 360) and Google Ads. Both platforms are powerful and effective, but they cater to different marketing needs and strategies. In this blog, we’ll simplify the differences between DV360 and Google Ads, helping you understand their features, strengths, and ideal use cases. By the end, you'll have a clear idea of which platform aligns best with your advertising goals—whether you're focused on maximizing reach with display and video ads or driving direct conversions through search and shopping campaigns. Let’s dive in! What Are DV360 and Google Ads? Google Ads: This is a popular platform that lets you run…