10 best On-Page Optimization Techniques for 2018

When we talk about SEO, both On-page and Off-page optimization factors equally important to take into consideration. It’s not only to get back links to get a higher position on SERP but we must fix on page factors to structure our article properly for our readers and search bots. I will be sharing the list of 10 best On-Page Optimization Techniques, you should implement while working on optimizing your blog or website.

What is SEO?

Search engine optimization (SEO) is the process to optimize our website or webpage to rank on search engine ( Google, Bing ,Yahoo etc) by the webmaster guidelines.

How SEO works?

You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links to Web Pages that could potentially answer your question.

That’s true. But have you ever stopped to consider what’s behind those magical lists of links?
Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query..

What is On-page SEO?

On-page optimization refers to all measures that be taken directly with in the website in order to improve its position in search engine ranking. And we should follow proper On-page seo techniques to get more traffic from other sources.

Why we need On-page SEO?

On-page SEO consists of all the elements of SEO you can control best. If you own a website, you can control the technical issues and the quality of your content. We believe on-page issues should all be tackled as they’re in your own hands. If you create an awesome website, it will definitely start ranking. Focusing on on-page SEO will also increase the probability that your off-page SEO strategy will be successful. Link building with a crappy site is a very tough job. Nobody wants to link to articles that are badly written or boring.

Some Benefits Of On-Page SEO:

  • Easy achieving of local results
  • Highly powerful marketing
  • Getting permanent value by saving a lot of time
  • Better rate of conversion
  • Enhanced click through rate and organic traffic sources
  • Achievement of high speed
  • Present a sense of uniqueness

10 Best On-Page Optimization Techniques:

Before I share the on-page fixes for you, hope you are ready with your content and it is well written considering your audience with proper information. A proper and systematic approach will give organic boost to our site and will remain for longer period. Excess link submission and wrong submission may attract penalties for your website. and we should avoid the negative result of the efforts we put in doing off page optimization.

So now I’ll share with you the top 10 On-page Optimization Techniques  you should keep in mind while optimizing your blog posts.

1. Business goals: 

As 2017 comes to a close, many SEOs will be looking forward and setting some goals for their campaigns in 2018. In this post, I am going to take a look at the SMART goals methodology that can help you set and achieve aggressive, yet realistic goals.

SMART goals set out a series of criteria that can be used for setting marketing objectives. This is all wrapped up in the clever mnemonic acronym — Specific, Measurable, Achievable, Realistic and Time lined — which makes SMART goals so easy to remember.

S — Specific
M — Measurable
A — Achievable
R — Realistic
T — Time lined

2. Keywords Research :

A keyword is generally a word or phrase that is a topic of significance. Searchers use keywords as a way to identify and verbalize their problem or topic in which they’re looking for more information.

Importance of Keywords

  • Keywords help the site to get listed in the search results.
  • Targeted keywords help to drive massive traffic to your site.
  • Keyword density helps to boost ranking in your niche.
  • Keyword targeting increase Domain Authority.
3.Title :

The Page Title is the clickable title of a webpage that appears with the result on the SERP (search engine page results page). To set a page title, use the title tag in the HTML around your text.
Page titles tell people and search engines the topic of the webpage. They also tell search engines an estimate of how relevant a page is to a searcher’s query. For this reason, page titles should be as accurate and relevant to the page’s content as possible.

Some fixes to your title:

  • Begins with the primary Keywords.
  • 60-70 characters.
  • Readable / personalized / Attractive.
  • Avoid using words like “welcome”, “hello”.
4.Meta Description :

The meta description is a snippet of up to 320 characters, a tag in HTML, that summarizes a page’s content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. Optimizing the meta description is a very important aspect of on-page SEO.

  • It should be 300 to 320 character.
  • It should content primary key words and secondary key words.
  • Make It Welcoming and Flawless.
  • Incorporate a Call-to-Action or Offer
5.URL structure :

A URL (Uniform Resource Locator), more commonly known as a “web address”, specifies the location of a resource (such as a web page) on the internet. The URL also specifies how to retrieve that resource, also known as the “protocol”, such as HTTP, HTTPS, FTP, etc.

  • Improved user experience
  • Rankings
  • Links
6.Headings :

Headings in On-Page SEO from a readability and overall usability perspective, headings help organize large sections of content so that they are easier to read. There are a number of headings to choose from when structuring your page from the h1 tag all the way to the h6 page .

A good heading structure is one of the most important accessibility considerations in Word documents. Headings provide context and a way to navigate through documents. They allow us to scan documents, either visually or with a screen reader, in order to find content we are searching for.

7.Infrastructure :

In SEO terms, this refers to a website’s “backend,” which includes site platform, database design, server-side redirects, robots.txt, and other structural elements. Infrastructure is generally a function of the Information Technology (IT).

  • Organization system
  • Labeling system
  • Navigation system
  • Search system

Breadcrumbs are links that allow a user to track their path from the page they are currently viewing to the homepage of your website. They appear close to the top of your page and reflect the structure of your site.

Properly used site breadcrumbs can add context to the innermost of your pages and reduce several negative factors that improve the user experience on your site.

  • Location Breadcrumbs
  • Path Breadcrumbs
  • Attribute or Keyword Breadcrumbs
9.Anchor Text :

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you’re linking to .

Types of anchors:

  • Generic anchors – Click Here, Book Now, Call Now, Visit Our Site
  • Naked link anchors – Direct put the URL links
  • Keyword Anchors- Anchors with respect to focused keywords
  • Image anchors – Image with clickable links
10.Alt Text :

Alt text (alternative text) is a word or phrase that can be inserted as an attribute in an HTML(Hypertext Markup Language) document to tell Website viewers the nature or contents of an image.

The alt text appears in a blank box that would normally contain the image.

  • Give text or name to your images
  • Should not be duplicate with other images
  • Good for search engine spiders

Conclusion :-

What have we learned ?

Once you follow the above mentioned 10 best On-page optimization techniques, your article surely make high impact on SERP and increase in rank position.

key takeaways:

Do what’s best for the customer and focus on user experience… But keep in mind that search engines are content consumers, too. Strive for uniquity and specificity and avoid ambiguity and generality. Use your navigation and links to your advantage. Solicit links from your audience and from external sites Advanced tips: Talk to each other, meet, listen, network, publish, speak, share. Never be afraid of failing — always be afraid of not learning

Please feel free to add your points, if i have not mentioned or missed and don’t forget to like, share.
Read our other Digital Marketing Blogs.