DV360 vs. Google Ads: A Simple Comparison for Beginners

DV360 vs. Google Ads: A Simple Comparison for Beginners

Blogs
Choosing the right advertising platform can feel overwhelming, especially if you're just stepping into the world of digital marketing. With so many options available, two names often cause confusion: DV360 (Display & Video 360) and Google Ads. Both platforms are powerful and effective, but they cater to different marketing needs and strategies. In this blog, we’ll simplify the differences between DV360 and Google Ads, helping you understand their features, strengths, and ideal use cases. By the end, you'll have a clear idea of which platform aligns best with your advertising goals—whether you're focused on maximizing reach with display and video ads or driving direct conversions through search and shopping campaigns. Let’s dive in! What Are DV360 and Google Ads? Google Ads: This is a popular platform that lets you run…
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Success Story of Supravat- Converted a Sales Job into Digital Marketing Job

Success Story of Supravat- Converted a Sales Job into Digital Marketing Job

Success Stories, Testimonials
Meet Supravat, one of our talented #DizitalSquarians, who has achieved something remarkable through determination and the right guidance. He has grabbed an amazing campus placement opportunity because of our digital marketing course and guidance. Read his story to know how he achieved his goal. Currently he is pursuing MBA in marketing from USBM. He is in the 3rd Semester. Supravat was clear about one thing—he didn’t want to go in sales or retail. He wanted to build a career in Digital Marketing. That’s when he came across DizitalSquare, where we provide internships and training in Advanced Digital Marketing. Supravat applied for our internship program and started his internship program. Then he enrolled in our course for in-depth knowledge. Over the next 3.5 months, Supravat gained hands-on experience in every aspect…
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Google Ranking Signal Leak: What It Means for SEO

Google Ranking Signal Leak: What It Means for SEO

Blogs
In the ever-evolving world of search engine optimization (SEO), the recent leak of Google's ranking signal documentation has sent shockwaves through the industry. Rumors and speculation have been swirling, with some claiming this revelation could drastically change the way we approach SEO. However, as an experienced SEO professional, I believe it's crucial to approach this situation with a level head and a critical eye. What is the Google Ranking Signal Leak? The story begins with an anonymous source who allegedly shared thousands of pages of leaked Google Search API documentation with industry leaders like Rand Fishkin and Mike King. This document purportedly contains details on over 14,000 potential ranking signals used by Google to determine the visibility and ranking of websites in search results. The leaked information has been the…
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The Ultimate Checklist for Building High-Quality Backlinks

The Ultimate Checklist for Building High-Quality Backlinks

Blogs
As a digital marketer, I understand the crucial role that backlinks play in the success of any website. Backlinks, which are links from other websites pointing to your own, are a key factor in determining your website's search engine rankings. They signal to search engines that your content is valuable and trustworthy, ultimately driving more organic traffic to your site. However, not all backlinks are created equal. In fact, building high-quality backlinks that truly move the needle for your SEO efforts can be a challenging task. That's why I've put together this comprehensive checklist to help you identify the essential elements of a strong backlink profile. The Checklist for Building High-Quality Backlinks Ensure the Hyperlink Points to the Canonical Target URL It's not uncommon for a website to have multiple…
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Ignite Your Career in 2024 -Take Action Now with DizitalSquare

Ignite Your Career in 2024 -Take Action Now with DizitalSquare

Blogs
Must-Read for All Career Aspirants: 😊 Just a week to go until December, the last month of 2023. What are you up to now? Just thinking and dreaming? In 2023, we have already assisted more than 100 students in kickstarting their careers or transitioning into the field of Digital Marketing, averaging about 8-10 students per month. And we have ambitious plans to place even more individuals in the year 2024. [sp_wpcarousel id="3249"] We are truly delighted to share that the only common character among all these students has been their positive intention to 'Learn and Grow.' In our everyday lives, we often come across various forms of motivation and dream about our future. We make plans for our careers, but more often than not, we find excuses or seek shortcuts…
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