Author: Umasankar

India is the fastest growing e-commerce country globally after, first China (with $681 Billion) followed by United States. These insights are not simply to bring up the numbers or the positioning, they are pivotal practically supportive network to comprehend the scale at which online business are blasting in the nation. Effective showcasing systems likewise assume a vital part in advancing these organizations. Let’s understand the what could be the various online marketing strategies should someone practice to compete in this e-commerce era. Before we proceed, explore the what is digital marketing and how it is different from online marketing. Digital Marketing is a completely electronic medium of communication, such as: mobile applications (smart phones), podcasts, SMS, announcements, advertisements, push notifications and everything else with computerized establishment. All the electronic mediums…

“Digital Marketing” has changed the whole concept of traditional marketing or long time practiced marketing approach. As a business owner you need to understand the value of digital marketing and exploring another medium of increasing business revenue.   According to (Source: The Hindu News Paper) D. Shivakumar, Pepsico India chairman and CEO said: “The shift to digital has transformed the way people do business, and the old linear way of marketing concepts is gone now. If you are not geared up for the digital world, it will hurt your margins, market share and brand equity,” Let’s understand, how the shift happened? If you look into early 2000, people used hear about Internet. A very limited set of people were familiar with computers and internet. The number of mobile users were also less in India.…