SEO (Search Engine Optimization) is one of the most effective ways for attract consumers your online platforms through Google & other search engines, if you use it right.

To define- SEO is the process of optimization of your pages or content to rank on search engines by following webmaster’s guideline.

Top ranking SEO performance requires attention to many metrics, including traffic, backlinks, and social shares to name just a few. If you are a beginner and looking for the right & working tips, then must read this article till the end. Here are the top 11 SEO Tips for Beginners which are definitely going to help you to get more traffic and rank in search engine in 2021.

Let’s get started.

  1. Get Ready with Core Web Vitals
  2. Optimize Essential Tags
  3. Show your Breadcrumb Publicly
  4. Optimize all the Images
  5. Make sure to Invest in Long Form Content
  6. Must use Internal links
  7. Update Old Content
  8. Use more LSI keyword
  9. Try to Maintain EAT Factor
  10. Optimize Sitemap
  11. Get Quality Backlinks

1. Get ready with core web vitals :

In may, Google is expected to combine its core web vitals with other user-focused signals, like mobile friendly websites, safe browsing and HTTPS security. Optimizing for quality of user experience is key to the long term success of any site on the web. Core Web Vitals are website development standards that evaluate the users website experience including its speed, visual stability. Paying attention to your sites core vitals and mobile experiences should be a priority in seo 2021.

There are three aspects of the user experience

core web vitals
  • Largest Contentful Paint (LCP) :

  Measures loading performance to provide a good user experience LCP. That should occur within 2.5 seconds of when the page first starts loading.

  • First Input Display (FID) :

Measures interactivity. To provide a good user experience, pages should have a FID of less than 100 milliseconds.

  • Cumulative Layout Shift (CLS) :

Measures visual stability. To provide a good user experience, pages should maintain a CLS of less than 0.1 sec.

2. Optimize Essential Tags (Title, Meta Description, Headings) :

meta description
  • Title : The title tag is an HTML element that attracts readers (and search engines) to your publication’s landing page and engages their interest. Title should be begin with the primary keyword and length should be in 50-60 character.
  • Meta description : Meta descriptions are HTML attributes that provide the summary of your webpages. They are between one sentence to a small paragraph and appear under the blue clickable link in a search engine result page. (SERP). That length should be in 140 to 160 characters. The primary keyword and secondary keyword should be present in meta description.
  • Headings : Headings are essential as it shows the structure of your web page. These tags are used to separate the headings and sub-headings of any content from the rest of the web page.

3.Show your Breadcrumb Publicly :

bread crumbs
bread crumbs known as the navigation path.

Breadcrumbs are an important part of almost every good website. This shows people where they actually on your site and how your site is structured. It is a small menu usually located at the top of the page, used as a navigational path. This enhances your user experience and less bounce rate. There are several ways to add breadcrumbs to your site. If you are using WordPress, you can use any of the plugins like Yoast SEO.

It offers an easy way to add breadcrumbs to your WordPress site. It will add everything necessary and get them ready for Google. There are two reasons why breadcrumbs are good in SEO. First, they help search engine bots during the crawling and indexing phase. Crawlers can identify breadcrumbs and may use the breadcrumb structure to gather more information about a web page. Second, Google shows breadcrumb information in SERPS.

So make sure that breadcrumbs are enabled and visible to the users. Also should be mobile friendly.

4. Optimize all the Images :

image optimization

Visual image search has evolved drastically. A lot can be said about web performance and images. This post aims to provide an overview of key aspects of image. According to Moz, image search would represent 27% of all queries generated across the top US web search properties.

Image optimization is about reducing the file size of your images as much as possible without sacrificing quality so that your page load times remain low. 

Google extracts information about the subject matter of the image from the content of the page, including captions and image titles. So wherever possible, make sure that images are placed near relevant text and on pages that are relevant to the image subject matter.

5. Make sure to invest in long form content :

Its is not true that length is a ranking factor. Short-form content can rank perfectly well. The reason for invest in long form content is because consistently, time and time again. Research shows that long form content has a greater probability to earning quality backlinks, which contribute significantly to improving search rankings. In long form content you will get more specific queries, long volume, low competition and high conversation. The longer the content, the more opportunities there also are to use relevant keywords. It satisfies this need by addressing a topic in full. The content dives deep into the readers pain points, guides them through their challenges, and answers questions.

So its clear that longer content tends to be more useful, more impressive and more compressive than short content.

6. Must use internal links :

internal link

This is a process of providing hyperlink on the web pages that connect to the same domain. It is another way of directing visitors from one page to another of the same website. This help search engine spiders to crawl and index all the inner pages easily. Internal linking is an important factor for Google and other search engine. It is something you can control as a site owner. With the right internal links, you can guide your visitors and Google to your most important pages.

Internal link pass authority between pages on your website. They don’t increase your domain authority. They do pass page authority from one page to another. Through internal links, pages can help each other rank in search engines.

7. Update old content :

This is the part of updating your old content with new links. This is a step that we see people skip time and time again. When you publish a new piece of content, make sure you are going back and updating your old content with those new links. Going in Google search console or checking tools like keyword explorer to see what other pages on your site rank for that keyword, and then adding links to the new content to those pages.  It will lowers the bounce rate. By making this you are updating your old page with fresh content. So make sure, when you are publish new content, you are updating your old content with those new links.

8.Use more LSI keyword :

LSI keyword

LSI (latent semantic indexing) are search terms Related to the main keyword which you are targeting. That makes you content easier for both users and search engines to know what your content is about. Lsi keywords are not synonyms. Instead, they are terms that are closely tied to the target keyword. For example, take a word like “jogging” running is just a synonym of jogging.

So that google saw your keyword over and over again and get to know why that page is about.

9. Try to maintain EAT factor :

E-A-T stands for Expertise, Authority and Trust. These are google uses to measure how much trust it should place in a brand or website. Google always wants to give its customers the best experience possible. So it only wants to promote websites that it fully trusts. No matter what the subject, if you demonstrate your level of expertise as higher that the next person, you will be picked out as the expert.

10. Optimize sitemap :

sitemap

A site map is a list of pages of a website within a domain. A sitemap tells Google which pages and files you think are important in your site, and also provides a valuable information about these files. If your sites pages are properly linked Google can easily discover most of your site.

 11. Get Quality Backlinks :

Quality links are the currency of the web. The more good quality link present in websites are rewarded with high rankings in Google. This is the process of getting other websites to link to pages on your website to help them rank higher in google search results. So link building is one of the major ranking factor. There are many tactics that will help get links from other websites to your pages.

Such as :

  1. Adding links: You can go to a website that doesn’t belong to you and manually place your link there, this is called adding a link.
  2. Asking for links: This is when you reach out to the owner of the website you want a link from and give them a compelling reason to link to you.
  3. Earning links: You earn links when other people link to the pages on your website without you having to ask them to do so. This will only happen if you have something truly outstanding on your page.
  4. Preserving links: This is focused around preserving all your earned links. There are just two ways of preserving links.
    1. Link reclamation
    2. Fixing 404 pages that have links

Here some mostly used & working link building techniques to gain high quality backlinks.

  1. Guest blogging
  2. Infographics/image submission
  3.  Video submission
  4. Pdf/ppt submission
  5. Social bookmarking
  6. Broken link strategy
  7. Check competitors backlinks
  8. Local listing
  9. Quora Q&A
  10. Article submission

It is needed if your site is really large. As a result, its more likely google web crawlers might overlook crawling some of your new updated pages.

So these are top 11 SEO tips which are useful if you are a beginner. It is definitely going to help you to get more traffic and rank in search engine in 2021.

Author: Resma