Are you ready for the “Digital Shift”?

Are you ready for the “Digital Shift”?

Blogs
“Digital Marketing” has changed the whole concept of traditional marketing or long time practiced marketing approach. As a business owner you need to understand the value of digital marketing and exploring another medium of increasing business revenue.   According to (Source: The Hindu News Paper) D. Shivakumar, Pepsico India chairman and CEO said: “The shift to digital has transformed the way people do business, and the old linear way of marketing concepts is gone now. If you are not geared up for the digital world, it will hurt your margins, market share and brand equity,” Let’s understand, how the shift happened? If you look into early 2000, people used hear about Internet. A very limited set of people were familiar with computers and internet. The number of mobile users were also less in India.…
Read More
The Future of Digital Marketing and its Consequences

The Future of Digital Marketing and its Consequences

Blogs
Before we start talking about the future of digital marketing, let's understand what is Digital Marketing and why it is so important. Digital Marketing is promoting or selling (All type of marketing activities) your products/services on digital media or electronics media. Electronics media can be your website, facebook, linkedin, flipkart, amazon, blogs etc... As you know, of late, people are spending more time on internet, browsing different e-commerce,  social network site, browsing products, sharing photos, videos, reading blogs/articles. Slowly a virtual market place has been created on web, where people no need to visit the store physically. They can buy, sell or promote their business anytime, anywhere. Entrepreneurs or business owners are finding, digital marketing is a very cheap and highly targeted advertising solution for their business as compare to…
Read More