Are you an aspiring SEO professional? Then this is the guide you need to read.
Most people who run website have a limited understanding of SEO, so you often only need to get the basics right to succeed. This guide is designed to describe all major aspects of SEO, from finding the terms and keyword that can generate qualified traffic to your website.
you will learn:
- What is SEO? Why SEO is important?
- Types of SEO
- How to find the right Keywords
- Link building. Why it’s important?
- How to fix technical SEO issues.
- How to track and measure SEO results.
1. What is SEO? Why it’s Important?
SEO stands for Search engine optimization and it’s increasing the quality and quantity of traffic to your website through organic search engine results.
It means that you want to optimize your website and content in a way so that search engines can understand what your website and content is about so that it can rank them high for specific keywords.
Why SEO is Important?
In today’s competitive market, SEO marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. If you own a business or manage a website of any kind, you likely want to bring traffic to it. SEO can help you get free targeted traffic from search engines.
Ranking higher is the most benefit of SEO , but rankings are really just a mean to an end. many of the real benefits of SEO are traffic related. If you haven’t invested in SEO for your business, you are missing out on all the benefits SEO has to offer.
2. Types of SEO:
There are two types of SEO you need for a well rounded organic search strategy.
- On page SEO
- Off page SEO
1.On page SEO:
On page SEO is the practice of optimizing individual Web pages in order to rank higher and earn more relevant traffic in search engines.
- Title optimization
- Meta description
- URL structure
- Keyword distribution
- Alt txt
- Image optimization
2.Off page SEO:
It’s technique or action taken outside of your website to impact your ranking with search engine result page.
- Getting backlinks to your site from other Websites.
- Social bookmarking
- Guest blogging
- Social media marketing
- And other promotion efforts.
3. How to find the right Keywords?
Keywords are an important SEO ranking factor and it’s the process of understanding the language of your target customers use, when they searching for your products, services, and content. It then involves analyzing, comparing, and prioritizing the best keyword opportunities for your website.
Before you start writing content for your website, you will need to identify suitable high volume search terms. The keywords will inform the direction of your content, ensuring that the content produced will be relevant and easily searchable on Google.
If you starting SEO for a website, you want to focus your keywords. A long tail keyword has less competition than a short tail keyword, which makes ranking your content easier.
4. Link building and Why it’s important?
It’s the process of acquiring hyperlinks from other website to your own website to rank higher in Google search results. Search engines use links to crawl the web. Link building plays an important role in driving organic traffic via search engines, especially in competitive industries.
It’s important because it’s the major factor in how google ranks web pages. search engines consider backlinks as recommendations to your site, and the more people to recommended your site through external links, they think your site is more trustworthy and it also helps to increase traffic to your website.
The popularity of a website or blog is determined by the number of inbound links. The number of inbound links from quality websites is also a big factor in determining your Google page Rank.
Link building is an important part of SEO services because it helps search engines discover new web pages, and determines how well a page should rank in the SERP.
5. How to fix technical SEO issues:
Technical SEO is the very important step in the whole SEO process. If there are problems with your technical SEO then it is likely that your SEO efforts will not generate the expected results. If you are serious about optimizing your website for search, then you need to understand technical seo.
Technical SEO is the process of making sure that search engines can discover and understand the content on your site. The better you get at technical SEO, the more likely you will get a high rank.
Here are some common issues to look out for:
Duplicate content, Title and Description problems, Too many on page links, Missing Alt Tags, Broken image, Technical SEO sitemap errors, Robots. txt file etc.
Google provides a free international targeting Tool, and there are a variety of third party tools you can use as well.
6. How to track and measure SEO results:
There are hundreds of metrics you can track. Google uses over 200 ranking factors in it’s algorithm. But it’s best to stay focused on a few to start. Establish which metrics are the most critical for your business and track those metrics regularly.
Like: Keyword Ranking, Backlink Quality and Quantity, Organic search, Track Behavior flow, Domain authority, Click through rate, Impressions etc.
If you expect to start seeing results within few times , Remember that your website’s visibility and ranking will be heavily influenced by who your competitors are and what keyword you are trying to rank for.
Extra SEO Tips for Beginners:
- Optimizing your page titles and meta descriptions.
- Create SEO friendly URLs.
- Add internal links to your content
- Use headings to make your pages easier to read.
- Optimize your image.
- Improve your page speed
- Get backlinks from other Websites
- Improve the quality of your content
- Update your website with fresh content
These are just some of the basic information for beginners, hope it’s help you to get started in understanding Search Engine Optimization.