
Social Media Trends of 2025: What’s Shaping the Future?
Social media in India has exploded since the arrival of 4G and affordable internet, with platforms evolving rapidly to meet user demands. So lets find out the top trends shaping 2025: 1) Short-Form Videos (Shorts): Platforms like Instagram Reels and YouTube Shorts dominate, with Gen Z favoring quick, engaging clips under 60 seconds. These videos are 2.5x more likely to be shared, driving interaction and boosting sales by up to 80%. 2) Live Stream Shopping: Combining entertainment and convenience, live stream shopping lets users interact with hosts, ask questions, and buy products in real time. While huge in China (Taobao generated $7.5 billion in 30 minutes!), it’s gaining traction in India as a future e-commerce trend. 3) Influencer Marketing & UGC: Influencers and user-generated content (UGC) are key for brand…