Recent Google Algorithm Update(7th March), It Was About Relevance not Quality

Recent Google Algorithm Update(7th March), It Was About Relevance not Quality

Blogs

Did you hear, about Google’s recent Algorithm Update in March? Yes, it is confirmed now. The update was about your content relevancy not the quality.

Should we worried? Are any of our posts or pages lost their previous position on SERP? What exactly the relevancy over the quality?

Google Algorithm Update

Search Engine Journal, tries to bring the John Mueller’s explanation about the last update and the action points for all blog and site owners. And also he has helped to clear the confusion between relevancy and quality.

Here what Mr Mueller explained about the update.

For the most part I think that can be kind of tricky because a lot of the updates that we make are more around relevance. Where we’re trying to figure out the relevance of certain queries, and not so much a matter of quality overall.

So that might be something where we don’t think your site is exactly relevant for those specific queries. It doesn’t mean it’s a bad site, it’s just not relevant for those specific queries. So that’s something that just happens to a lot of sites over times. They might be really high quality content but, over time, they’re just not seen as relevant in the overall picture of the web.

So I understand this is always kind of a tricky situation as a site owner because you want to figure out what you can do to get back into the previous situations.

Sometimes, especially when it comes to relevance, it’s not always the case that you did anything wrong that you need to change to get back. It’s just that things have changed.

So what I would recommend doing there is, on the one hand, try and get feedback from your users to figure out how they feel about your website and to try to really get objective feedback on what you could be doing differently or what you might want to target differently, or set up differently.

As always, with a lot of these changes in traffic, I also still recommend checking all of the technical details. Things like: Are we able to crawl all of your content? Are we able to index your content properly?

All of these things that could potentially change depending on these small changes that you sometimes make on a website. So really double check those as well.

Source: Search Engine Journal 

 

Tips to Crack the Codes of Online Marketing

Tips to Crack the Codes of Online Marketing

Blogs

Tips to Crack the Codes of Online Marketing

So we are in 2018 and when we think of a Business, Career, or Income Opportunity, first thing comes to mind is Online Marketing. Have you ever thought, Why So? Even though its an established business, it can’t ignore Online Marketing. It’s the new vehicle drives your business forward and connect you with your customers and also binds you emotionally.




It is said that if you fail to establish that emotional connection with your customers, then other might outrun you in the competition.

And it is not the big players making online marketing count. It is the smarter and creative people in startups and small enterprises have been cracked the codes of online marketing.

I will help you to deal with some secret codes that will help you keep alive in the competition and succeed in online marketing.

Content Marketing

Content Marketing is a long term relationship not just one night stand.

If you look back to the history, you will see, those who had put a strong bet on content marketing, now they have managed to create a powerful presence in the market.

Read more here how businesses have been very successful with content marketing strategies.
https://insights.newscred.com/best-content-marketing-brands-2017/

So What strategy do they follow?

Let me put few of them for you-
By creating valuable and engagible and compelling content.
By using rich medias like HD Images, Infographics, Videos etc. or sharing on demand materials like product details, course details etc
Arranging webinars, seminars in alternative period and attracting audience

Video Marketing

Show your story to others, and connect directly.

Current time, videos are enjoying the most on internet. Youtube, Facebook, Instagram and live options on them are really dominated the timeline of users.

As per the statistics, business are growing 49% faster than other businesses who are not practicing video marketing.

You should leverage your video marketing strategy by creating, sharing all type of videos like- funny, informative, motivational, etc and should have a proper time plan for sharing videos. Live events, workshops are also seen more engageable by audience and all social media platforms have now options of streaming real time live videos. There are many startups are enjoying doing this and getting more attention as well.




Social Media Marketing

If Content is fire, the Social Media is gasoline.

I no need to talk about more on Social Media and its impact on society, as every single person is under its magnetic field.

By the popularity and acceptance, a virtual market place has been established on over internet. It has been seen, 71% of people more likely to purchase a product on social media referrals. And it decide the brand presence of any business. A negative comment can turn a business down, where as a positive feedback can change its destiny.

And this media is very cost effective, to market any product and building a quality brand.

Search Engine Marketing

You can’t ignore Search Engine Marketing, if you genuine leads.

Hope so far you have done your properly and boosted your blog on the top of the page. Search Engine Marketing will give an added boost to your page or ad to rank on the top of the organic result though ppc marketing.

  • Below are the measure benefits of Search Engine Marketing
    It grabs the attention of your audience at the right time
    It’s easy and quick to implement
    It’s measurable
    It helps raise brand awareness

So the point here, to implement a effective SEM strategy to outrank others on the SERP and get more of it.

Remarketing

Reach your audience even if they are not reachable.

Remarketing is making your visitor to revisit your website and brand it with him even after they left your site through pay-per click ads. A recent survey says that returning visitor will likely to browse more pages and have chance of purchasing the products. Remarketing is more powerful tool for returning your business ROI.

93% of website visitor will leave without making purchase. About 40% customers will browser website upto 4-5 times before they make purchase. It’s important to follow up your leaving customers back to your website and make them to purchase your products.

It works based on cookies – the trail that users leave while visiting your website. With the help of these cookies, you can easily target social media accounts of users, or any other websites they visit, to display your ads and increase the chances of them getting converted.




Hope these above strategies will help your business/blog to get more traffic, converting into sales.

You can learn these concepts, systematically and practically in our Advanced Digital Marketing Course.

Google Rolls Out Auto Ads for Your Blog to Improve Placement & Monetization

Google Rolls Out Auto Ads for Your Blog to Improve Placement & Monetization

Blogs

Google Rolls Out Auto Ads for Your Blog to Improve Placement & Monetization.

If you are a blogger or planning to start your own blog, then you must know how the Adsense Monetization works with blogs. It will help you to continue  your earnings without any policy violations.

Day-to-day Google is changing its algorithm to monitor the automation and manipulated traffic sources to the blogs and suspending the Adsense Accounts.

Recently, Google has announced its automatic Ad Placement concept to give you the best earning experience. You need to place a tracking code on your monetization pages and allow google to do the remaining job for you. Google will monitor your audience flow, their engagement on your content and  exit points as well.

Then, it will decide to show your Ad-Choice Ads to the visitors and try to get more clicks or impressions out of it, helping you to increase your earnings.

Want to know, how to integrate the Auto Ads on your blog… 

Read Full Article Here:Adsense-Auto-Ads

The Beginners Guide to Digital Marketing (Internet/Online Marketing)

The Beginners Guide to Digital Marketing (Internet/Online Marketing)

Blogs

It’s time to flow with Digital Marketing and reach customers directly in their nest.

Of-course, I will consider you as a beginner in this Digital Marketing world. My guide will be full of insights and strategy for beginners like you, so that it will help in enhancing your current skills and make you competitive in this fast-moving world.




About the Beginner’s Guide to Digital Marketing

If you are confused between Digital Marketing, Internet Marketing and Online Marketing, then you should not. You cannot really differentiate them and progress. Digital Marketing is a broad term which covers Internet Marketing or online Marketing. So nothing to worry about. You can read my other articles to understand the ambiguity. DizitalSquare Blogs

Digital marketing isn’t any rocket science, and you don’t need to be a computer monster to be good at it. If you offer a product or service that the market desires, you can find success marketing through digital channels by applying the strategies taught in this guide. Also you can use this professional skill to pursue a career in it and manage clients business to reach their goal in maximizing revenue.

The Beginner’s Guide to Digital Marketing doesn’t present hype about the latest techniques or strategies in marketing only, but also covers basic steps such as content marketing, social media marketing, and email marketing, are always in the context of the goals that businesses care about.

These goals include acquiring new leads and customers, converting them into business and giving a quality brand value and serve them in various forums and give importance to customer queries.

What is Digital Marketing?

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.

If you’re new to digital marketing, it may feel overwhelming.

In many ways, digital marketing is no different from traditional marketing. Both are very reciprocal to each other. In one angle you do offline marketing such as TV Ads, Newspaper Ads, hoarding, Leaflets etc and in another angle you do all brand promotion activities on internet using blogs spaces, websites, mobile apps etc. In both, smart organizations seek to develop mutually beneficial relationships with prospects, leads, and customers.




Now, think about the last important purchase you made. Perhaps you ordered your evening snacks from KFC or Dominos Pizza or you purchased a home, with including your electricity work, plumbing work, garden work. But how did you do them? One device Mobile/Laptop, in few minutes you got everybody at your doorstep. Right?

Regardless of what it was, you probably began by searching the Internet to learn more and find your best options. Your ultimate buying decision was then based on the reviews you read, the friends and family you consulted with, and the solutions, features, and pricing you researched.

Today, most purchasing decisions begin online.

That being the case, an online presence is absolutely necessary—regardless of what you sell.

And having a strong digital presence will help you in multiple ways:

  1. Brand awareness and direct engagement with customers
  2. Can choose your target audience with their behavior
  3. Very cost-effective compared to offline marketing and can be game changer
  4. Your customers can be part of your brand awareness in social media platforms
  5. Strategies can be optimized in a short time for more effective

As Digital Marketer, our objective is to clear the confusion about the techniques that work and how to use them to grow the business.

As you’ll see in this guide, these core disciplines of digital marketing will be critical to your business growth today, tomorrow, and for years to come. Each of these disciplines will be covered in a chapter of this Beginner’s Guide to Digital Marketing as shown below.

What You’ll Learn

In my Advanced digital marketing course, i will cover 7 major modules that almost covers top-level business strategy and can be implemented easily by any organisation, Individual to promote or brand any business or personal.




7 Modules are:

  1. SEO – Search Engine Marketing

    You will learn the concepts behind search engine, its functionalities, listing of businesses to different search engines and getting the organic traffic to the blog/website.

  2. SEM – Search Engine Marketing

    In search engine marketing, you will learn how to promote a business or content or website on search engines without any SEO. it’s about paid advertising. Tools covered – Google Adwords, Bing Ads etc

  3. Social Media Marketing(SMM)

    Here you will learn how to create an online brand and engage with customers and generating more leads through different social media platforms. Tools Covered- Facebook Ad, Youtube Video Ad, Linkedin Ad, twitter Ad

  4. Analytics & Reporting

    In this module you will learn the different report generation techniques and forecasting for future investment. Tools involved -Google Analytics

  5. SMS & Mobile Marketing

    You will learn how to do promotional and transactional SMS promotions and how engage audience through SMS marketing

  6. Email Marketing

    In this module, you learn how to conduct successful and effective email campaigns. Tools involved -MailChimp, Zoho Email etc

  7. Blog & Affiliate Marketing

    Here you will learn the techniques behind affiliate marketing and can prepare own strategy to earn from affiliate marketing. platforms -Flipkart, Amazon, Snapdeal, etc

I will cover everything step-by-step in my Advanced Digital Marketing Course to make you understand the baby steps involved in online business.

So, what are you waiting for? Convert your dream into reality !!!

Learn more , to know the Career Opportunities and Salary Structures in Digital Marketing.

Top 10 Social Bookmarking Sites 2018(Updated list with DA & PA)

Top 10 Social Bookmarking Sites 2018(Updated list with DA & PA)

Blogs

Top 10 Social Bookmarking Site for 2018

Hey there !

Are you looking for top social media bookmarking site for 2018? Your wait is over.

Before you start, you should know what has been done in 2017 and what are the new link building strategies for 2018.

I will share some social bookmarking strategies, so that you can promote your web page, services, articles and much more with zero investment and maximum ROI. But before that you need to understand that what is all social bookmarking and how it impacts on SEO and Ranking.

What is Social Bookmarking?

Social bookmarking is a centralized online service which allows users to add, annotate, edit, and share bookmarks of web documents. Many online bookmark management services have launched since 1996 ; Delicious, founded in 2003, popularized the terms “social bookmarking” and “tagging”. Tagging is a significant feature of social bookmarking systems, allowing users to organize their bookmarks and develop shared vocabularies known as folksonomies.

Except social networking sites such as Facebook, twitter, Pinterest, there are so many sites you are not aware of but those sites have huge audience across the globe.

Social Bookmarking Benefits

When it involves traffic and ranking, you wish an enormous range of real time audience on your website. To drive such an enormous volume traffic to website, social networking play a serious role. Social bookmarking site, can drive quality audience on your site. If your site is new and you want to do its marketing to gain quality traffic then these social bookmarking is one of the best options that you can have.

Also search engines just like Google, often shows results from the bookmarking sites and if your site is bookmarked then there are high chances that your site may show up in the search engine results.

So there are so many benefits of listing your webpage on the social bookmarking sites. Below find the best and top most Social Bookmarking Sites for your reference.




Top 10 US Social Bookmarking Sites

1. Reddit.com
Domain Authority : 99
Page Authority : 95
Listing : Free

https://www.reddit.com/

Reddit bridges communities and individuals with ideas, the latest digital trends, and breaking news (…okay, and maybe cats). Our mission is to help people discover places where they can be their true selves, and empower our community to flourish. In Reddit you will get to know about the latest links, images and videos.

2. StumbleUpon.com
Domain Authority : 98
Page Authority : 95
Listing : Free

https://www.stumbleupon.com/

StumbleUpon is a discovery engine (a form of web search engine) that finds and recommends web content to its users. Its features allow users to discover and rate Web pages, photos and videos that are personalized to their tastes and interests using peer-sourcing and social-networking principles.

To create a bookmark on StumbleUpon is quite easy as you just need to sign in with your Gmail or Facebook id and start stumbling.

3. Digg.com
Domain Authority Score : 98
Page Authority : 95
Listing : Free

http://www.digg.com/

Digg is a news aggregator with a curated front page, aiming to select stories specifically for the Internet audience such as science, trending political issues, and viral Internet issues. It was launched in its current form on July 31, 2012, with support for sharing content to other social platforms such as Twitter and Facebook.

Digg is known to provide most relevant as well as compelling content to millions of the users. So if you are bookmarking your webpage on this site then here you can get the opportunity to drive millions of users on your site. To bookmark your site you just need to register yourself and then select the correct option for bookmarking your page.

4. Scoop.it
Domain Authority : 90
Page Authority : 88
Listing : Free

https://www.scoop.it/

Scoop.it is very popular and most of you must aware of it, as it helps to build the online presence by publishing the great content. Here you can easily share your content and publish it and also then share on social media channels. Most of people who want to make their webpage socially active also embed this in their website.




5. Delicious
Domain Authority : 96
Page Authority : 95
Listing : Free

https://del.icio.us/

Delicious is a free service designed with care to be the best place to save what you love on the web. We keep your stuff safe so it’s there when you need it – always. Delicious remembers so you don’t have to. It’s easy to build up a collection of links, essentially creating your own personal search engine. It’s quick to organize your links so that when you’re looking for something, you can find it within seconds.

Our smart search makes that process even faster so you never waste any time trying to hunt down that one article you read that one time, or that song you heard once but forgot to buy. Originally founded in 2003 as a social bookmarking service, Delicious was acquired from Yahoo! and rebuilt by AVOS. Helmed by YouTube founders Chad Hurley & Steve Chen, the site was relaunched in 2011 with a new focus on curation and discovery. It was next acquired by Science in 2014, and then by DomainerSuite in 2015.

6. Slashdot.org
Domain Authority : 94
Page Authority : 95
Listing : Free

https://slashdot.org/

Slashdot provides a platform that can provide a huge hike to media that you share i.e. links, articles, videos and much more. As the site consists of the huge number of quality audience. You just need to register yourself and share your webpage or anything that you want and then see the change.

7. Newsvine
Domain Authority : 90
Page Authority : 90
Listing : Free

https://www.nbcnews.com/

Newsvine (NBCNews) was a community-powered, collaborative journalism news website which draws content from its users and syndicated content from mainstream sources such as The Associated Press. Users could write articles, “seed” links to external content, and discuss news items in an online forum. These news items were submitted by both users and professional journalists.

So if you are going to do the marketing of your brand or services so don’t ignore the “social” part and that too social bookmarking. Use these sites and you will see the eventual growth on your webpage. Start doing social bookmarks on the sites that are listed above and if you don’t believe that there will be change then mark my words and the date on your Printable Calendar that you use in daily life to organised your work and see the change after few days.

8. Fark.com
Domain Authority : 78
Page Authority : 79
Listing : Free

http://www.fark.com/

Fark.com isn’t a Weblog. Fark.com, the Web site, is a news aggregator and an edited social networking news site. Every day Fark receives 2,000 or so news submissions from its readership, from which we hand-pick the funny and weird notable news — and not-news — of the day. So it is one of the best platform to showcase your service through content or web page. So get ready to give your webpage a new image and heights with Fark.

9. Folkd.com
Domain Authority : 78
Page Authority : 78
Listing : Free

http://www.folkd.com/

Folkd is social site consisting of popular links, social bookmarking and social search. With folkd, you can easily reach out to the quality people that you require on your webpage. Not only this, you can also search for the popular links, videos and much more.

10. Bizsugar.com
Domain Authority : 66
Page Authority : 69
Listing : Free

http://www.bizsugar.com/

BizSugar delivers the content that small business owners, managers and entrepreneurs care about, without all the noise:

  • You share your business blog posts, videos and other content, so that others can learn from you. Benefits: you reinforce a reputation as a thought leader and bring online visibility to your content.
  • You discover what others have shared. Benefits: you make networking connections with other business people and stay informed.

The BizSugar voting system curates content through the wisdom of the crowd. The community votes on member-submitted tips, advice and other small business information, advancing the highest-quality posts to the home page. From there the top stories make it into the BizSugar Top 10 widget, weekly Top 10 newsletter, and Twitter feed where they get even more visibility.




Once a proper strategy applied using the above top 10 Social bookmarking sites, your website, blog or content will definitely become more healthier for SERP and you will get a better DA & PA as well. 

Please like, share, and comment, if you have anything to add to it.

Top Indian Bloggers Who Earn in Lakhs from their Blog

Top Indian Bloggers Who Earn in Lakhs from their Blog

Blogs

I have been always telling you that you can earn decent money online, by working from your home.

What does that mean?

Blog has the power of converting your readers towards money. In offline, we call it window selling. Your blog space can be used for by service agencies and can be monetized. A systematic and proper execution of Blog marketing can lead to a better income source.

Let’s explore more.

Today, I will share information regarding some of top bloggers of India from various niches and how much they are earning from their blog.

Here you go !

financial-business

1.Basavaraj Tonagatti

BasuNivesh is an initiative started with the aim of educating each individual in dealing their financial life, making aware about miss-selling which may come into your life at any time through any means. Ignorance is route cause for all such bad practices. Hence to protect yourself you need financial literacy which can grow your financial life and protect from bad advice.

Blog Statistics (Last updated on 25th July 2017)–

  • BasuNivesh is considered as one among Top 10 Personal Financial Planning blogs in India.
  • Monthly pageviews-7,50,000+ (Google Analytics)
  • Number of articles-530+
  • Alexa Traffic Rank-  World-57,521
  • Alexa Traffic Rank India- 3m224
  • Email Subscribers-3,500+
  • Google Pagerank-2
  • Facebook likes-3,800+
  • Source of Earning is Display Ads and Sponsored Content.

fashion blog

2. Anshita Juneja

Blogger at http://vanitynoapologies.com

This is a Fashion Blog.

Vanity No Apologies is not just a beauty website but a global reference and resource for beauty enthusiasts featuring in-depth reviews, beauty news, photos, DIYs, tutorials, beauty tips along with popular features such as Top 10 and Indian Bridal Diaries. The brand was founded in December of 2010 by Anshita Juneja, who is also the editor-in-chief. It is like an interactive version of your monthly print magazine. After more than five years online, VNA is still going strong! Now one of the most respected and awarded beauty blogs in India, it’s a fixture in the niche, receiving more than 800,000 visits/month. On top of everything else, you’ll find a vibrant community and some of the nicest people online. VNA launched its lifestyle blog Petite Peeve in October of 2014.

Monthly Average Traffic to this blog is 8,00,000.

Estimated Income of this blog is Rs 1,00,000 to Rs 1,50,000.

Earning Sources for this blog are Display Ads and Brand Partnerships.

Shruti Bhat

3. Shruti Bhat

blogger at https://artsycraftsymom.com

Shruti is one of the top blogger in “Parenting” niche.

Here what she says:

Hi! Thanks so much for stopping by. I’m Shruti Bhat & I live with my family in the garden city, Bangalore in India. I am passionate about children’s art and creativity and want to share that passion with you.

On the Artsy Crafty Mom blog, I share ideas, information, and inspiration to encourage you to enjoy and share art & craft with the kids in your life (whether in your home or your classroom). I post several times a week on kids art ideas, seasonal crafts, and family fun activities.

Monthly Average Traffic to this blog is around 2,60,000.

Estimated Income of this blog is approx Rs 1,00,000 to Rs 1,50,000.

Earning Sources of this blog are Display Ads, Sponsored Content, Affiliate Marketing and Direct Services.

Nagalakshmi Blogger

4. Nagalakshmi

blogger at https://www.cookingandme.com

She writes about Food & Recipe on her blog.

Edible Garden is maintained, authored, and obsessed over by me, Nags. I have a full-time job, (what feels like) a couple of part-time jobs and almost always a list of to-dos that longer than the Nile. All of this keeps me going though, and I enjoy every single bit of it. Well, most of the time, anyway.

I am a Reddiar girl born in Nagercoil (where I only lived for the first 10 days of my life) and brought up in Kottayam, Kerala. My family has lived in Kerala for a couple of generations now but we are Telugu by origin and our cooking is a fantastic mix of Kerala food + South Tamil Nadu style cooking + a healthy mix of this and that thrown in.

Statistics:

Monthly Average Traffic to this blog is 4,00,000.

Estimated Earnings of this blog is Rs 50,000 to Rs 1,00,000.

Earning Sources of this blog are Display Ads, Sponsored Content and Affiliate Marketing.

Sankara Blogger

5. Sankara

blogger at http://www.beontheroad.com

Sankara is one of the top Travel & Tour Blogger in India.  

Let’s, read his intro from himself only

Hi, I am Sankara !!! I am a Professional Travel Blogger. I am one of those people who feels at home when he is on the road. Travel is my life. It is my career. It is my passion. And it is my inspiration. I have been traveling across the world since I left my 8-year old corporate sales and marketing career in the IT industry 6 years ago. I am passionate about de-mystifying the world of travel for Indians, digital marketing, blog management, travel photography and travel consulting. And the output of all this is ‘be on the road’ and its surrounding consulting ecosystem.

Monthly Average Traffic to this blog is 1,00,000.

Estimated Earnings of this blog is Rs 2,00,000+

Earning Sources of this blog are Display Ads, Sponsored Content and Affiliate Marketing.

Srinivas blogger

6. Srinivas Tamada

blogger at https://www.9lessons.info

This is a Tech Blog. In which he writes about programming languages. He loves web and writing . he spend his quality time in writing technical blogs and share useful information for his followers.

Monthly Average Traffic to this blog is 5,00,000.

Estimated Income of this blog is Rs. 1,25,000 to Rs. 1,75,000.

Earning Sources for this blog are Display Ads, Sponsored Content and Products.

 

There are thousands of bloggers and blogs who are making money in millions and inspiration to new bloggers.

But how they do it ?

Are all of them experts of their domain?

Not all of them.

But most of them chose a niche of their interest, created quality content for their audience and kept doing it for quite a sometime and now they are earning decent money from comfort of their home.

Earning through Blogging and Affiliate Marketing is result of systematic procedure,and more into a passion. If you follow a system, you can reach there where these people have reached.

If you are interested in learning how to create a proper strategy and systematic way to maintain a blog, then you should join our Advanced Digital Marketing Course. 

Read our other Blogs.

Digital Marketing Jobs & Career Opportunities in India

Digital Marketing Jobs & Career Opportunities in India

Blogs

Digital marketing is becoming mainstream in India. Until 2010, many businesses did not take digital marketing seriously. They were not ready for the change and were stuck with traditional marketing practices which led them into the sink.

Digital Marketing jobs and opportunities in india

Overview:

However the market forces have made sure that you either start doing digital marketing or vanish from the market. Because compared to digital marketing, traditional marketing is extremely inefficient in terms of budget, conversion and online presence. In fact, if you do not have a digital marketing strategy and an online presence, customers are bound to forget you and buy from a competitor.

Everyday companies are waking up to the fact that digital marketing is very important and is not an optional strategy in marketing anymore but it is a must to accept and implement. They are catching up late, but they have to, there is no other option.




With this major change in the marketing strategy, a whole new pool of digital marketing job opportunities has been created which makes Career in Digital Marketing in India as one of the best options for students and professionals.

“With both businesses and consumers increasingly shifting their focus to the digital medium, there will be 1.5 lakhs jobs available soon″ – Manipal Global Education Services

Let’s explore the salaries offered for digital marketing professionals and the various job positions available under digital marketing.

career opportunities in digital marketing

Here’s a list of the various digital marketing positions available in the market:

  • Digital Marketing Manager
  • Content Marketing Manager
  • Inbound Marketing Manager
  • Social Media Marketing Experts/Specialists
  • Search Engine Marketers
  • SEO Executives
  • Conversion Rate Optimizer
  • Copy Writers
  • Content Writers

Digital Marketing team hierarchy

Digital Marketing Manager

Digital Marketing Managers should have an experience of at least 5+ years, and if you have certifications (Bonus from Google) that prove your expertise, then you will be hired easily. The demand for Digital Marketing Job Opportunities for experts is high as the companies are hunting for the same. Responsibilities of Digital Marketing Managers include managing the digital marketing team and reporting to the VP/Director of Marketing of the company. They are also responsible for combining and bringing up new strategies and different components of digital marketing and making it efficient.

The digital marketing salary package of digital marketing experts ranges from 15 to 20 lac per annum. Depending upon the experience, it can go as high as 40 lac.

Read here to know the top 6 Digital Marketing strategies, mostly practiced by the managers.

Content Marketing

Content Marketing Manager

As a content marketing manager, you are responsible for content marketing. Well, obviously. But there are many things you need to manage. It includes managing the blog, sales page copywriting, email communications, drip marketing campaigns, a little bit of PR, ebook publications, video marketing and guest blogging.

If you start to work as content marketing managers then you might have to report to digital marketing managers or the head of marketing, however, it is not necessary. At times, content marketing managers can be the only contributors or can be head of a content team. One of the advantages of being a content marketing manager is that you can work from home without any hustle or can work as freelancer and earn separately. If you are writer or like to write, then freelancing is one of the options to build career in Digital Marketing in India.

The expected digital marketing salary for content marketing managers is between 10 to 15 lacs per annum. You can reach in this position in between 3 to 5 years.

Social Media Marketing Expert/Specialist

Social Media marketing is divided into two major areas. One of the areas deals with spreading the content through social media platforms. Another aspect is , running paid advertising in Social media is something that requires expertise and experience. For instance, Facebook advertisements are one of the difficult tasks nowadays. New features and targeting options are added everyday and a content marketing manager or digital marketing manager cannot handle it on their own.

Salaries for social media specialists are at least 8 to 10 Lacs per annum. With a healthy experience you can even go beyond 15Lacs per annum.

Search Engine Optimizer (SEO Executive)

Search Engine Optimization is the process of optimizing your webpage/blog content to make search engine friendly. Even though companies expect a quick result and immediate sales from ppc marketing, they can’t avoid SEO and rank on 1st page, probably on top 5 position. This is the reason why there are tremendous opportunities relating to SEO executive. The responsibilities of an SEO executive or SEO expert involves keyword research, getting pages indexed, user experience optimization, using webmaster tools, managing duplicate content, and many more areas.

This is the best area to start in Digital Marketing and the salaries will be 20 to 30k per month and will go beyond 70k to 80k with experience.

digital-marketing-jobs-india1

Conclusion:

We discussed, the top 4 aspects of Digital Marketing. I hope this article gave you a pretty good idea about the digital marketing and the career options available in India. The same is also applicable for other countries but the pay scales could be a little different.

Still wants to explore more, read our BLOG.

Top 6 Digital Marketing Strategies for Your Business

Top 6 Digital Marketing Strategies for Your Business

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India is the fastest growing e-commerce country globally after, first China (with $681 Billion) followed by United States. These insights are not simply to bring up the numbers or the positioning, they are pivotal practically supportive network to comprehend the scale at which online business are blasting in the nation. Effective showcasing systems likewise assume a vital part in advancing these organizations.

Let’s understand the what could be the various online marketing strategies should someone practice to compete in this e-commerce era. Before we proceed, explore the what is digital marketing and how it is different from online marketing.

marketing dizitalsquare

Digital Marketing is a completely electronic medium of communication, such as: mobile applications (smart phones), podcasts, SMS, announcements, advertisements, push notifications and everything else with computerized establishment. All the electronic mediums will not depend on internet all the time. For example, a mobile app will function independently once it has been downloaded.




Digital marketing is actually is a super-set of Online marketing . Digital marketing or online marketing requires a real-time live stream of internet connection. SEO, SEM, paid search advertisements, e-mails, website content and so on, are channels of internet marketing. For example, you can promote your online business on various social media channels through advertisements. These ads would require internet connection which otherwise wouldn’t work. In substantially , online marketing is a practice or medium, to promote your business on internet and reach customers on various online platforms like social media platforms, networking site, blogs, forums etc. Now that you know the comparison and difference between online marketing and digital marketing, you need to know where and how can you make use of various strategies for your business.

Top 6 Marketing Strategies for your Online Business

The following are the list of practices you can implement in your strong marketing plan.

seo smm sem

1. Search Engine Optimization (SEO)

SEO (Search Engine Optimization) is the process of optimizing your website, webpages to rank on search engines on top of the pages by driving traffic to your website organically. It basically takes a few months for your result to come up. This can be done by discovering and choosing the best keywords by using Google keyword planner tool. Suppose you own a real estate business, then put the best matching keywords on your content and come on the top searches and increase the enquiries.

2. Search Engine Marketing (SEM)

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay-per-click (PPC) listings.

Basically, these are paid searches that appear on top of the page instantly. most of the people surf mainly the first and the second page of the search engines, you’ll surely get a lot of hits on your site.

3. Content Marketing

Content is the best way to present the thoughts and keep engaging customers with you, even tough you really don’t. It is all about facilitating your audiences with relevant and timely content as per need. You need to really know what your audience want to do?

Content can be text, image, infographic, video and can be share with audience through newsletter, Facebook, instagram, YouTube, etc.

In your content strategy SEO works very well. Highly searched keywords can be used in your content thus pushing it higher on the search engine. You can consider these content marketing tips as well to scale up your online business.

4. Social Media Marketing

From the survey it has seen, India has the world’s largest number of Facebook users I.e. over 195 million users, which overtakes a 4 million users in the US. Moreover, Twitter is second in the lead after Facebook and is followed by the upcoming professional social network – LinkedIn. These facts mark yet another factful reason for you to make the best possible use of Social Media as your online marketing tool. Facebook, Twitter, LinkedIn, Instagram, YouTube are some social spaces you should focus.

If you still concerned about the potential of social media then here’s another highlight: Nearly 77% of internet users make their purchases on social media.

So, How can you promote your business on social media?

Run CPM based advertisements to create brand awareness amongst your target group. But first you ought to know how to run the effective advertisement on Facebook, usually people face the issues with less conversion.
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Keep your business profile page active always. Engage with your audience by sharing exclusive content on your page. If they really like what you do, then it will drive a lots of shares and comments which in return increases your product or service credibility. Interact with your fans or likers. Be extremely responsive to their queries, comments, messages and so on and so forth. This makes the customers feel valued thus, increasing your customer loyalty.




5. Email Marketing

The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

The question is how to implement an effective email marketing campaign. To start with the campaign, there should be a database where, subscribers should have subscribed to your newsletter. To get people into this subscribed list, you can ask them to fill their details on your website, blog or any opt in form.

The database should at least contain the name and email address of the person, so that it can be customized to personal reach.

6. Analytics & Reporting

The most important aspect of any strategy is to monitor or to analyse. Without any analysis the implementation is never complete and not effective. So there should be some tools to be used to measure the performance of above marketing activities.

Like the most popular, free, and easily available Google Analytics tool is the best one to track the conversions. The behavior of consumers etc. It gives the data to make next campaign successful and increase the revenue.

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To get ahead you first need to get started with your online business. Online marketing of your business can be made so much easy with these 6 strategies all combined and presented in the best possible way to boost your business.

Are you ready for the “Digital Shift”?

Are you ready for the “Digital Shift”?

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Digital Marketing” has changed the whole concept of traditional marketing or long time practiced marketing approach. As a business owner you need to understand the value of digital marketing and exploring another medium of increasing business revenue.  

According to (Source: The Hindu News Paper) D. Shivakumar, Pepsico India chairman and CEO said: The shift to digital has transformed the way people do business, and the old linear way of marketing concepts is gone nowIf you are not geared up for the digital world, it will hurt your margins, market share and brand equity,”

Let’s understand, how the shift happened?

If you look into early 2000, people used hear about Internet. A very limited set of people were familiar with computers and internet. The number of mobile users were also less in India. Thenafter, the technology shift started slowly, even nobody noticed the shift but everybody witnessed it.

According to the report, in the rural India, 48% (around 78 million) are daily Internet users, while about 140 million (83%) are estimated to use Internet once a month. The report points out that 77% of urban users and 92% of rural users consider mobile as the primary device for accessing the Internet, largely driven by availability and affordability of smartphones.

On top of it, telecom players are going cheap and reducing the rentals for calls and browsing data. And now we are at a time, where you don’t pay for some months for calls or internet. Or pay very less amount for it.

So there is too much competition among ISPs and too much anxiety among users, drives an excellent business opportunities for businesses.

The factors involved in the major shift:

There  are so many factors are responsible for this major shift.

The technology push, short TLC (technology life cycle), new technology innovations, awareness and interest of going digital among people and support by Government, and other organizations are playing major roles  in this digital shift.

The evolve of Google’s search engine concept, Facebook’s sharing moments, Linkedin’s professional connect, Twitter’s sharing thoughts etc, played and have been triggering the shift in making the virtual market place over internet.

Santosh Desai, Managing Director and CEO, Future Brands Ltd., noted that social media has helped a lot of individuals create their own market and audience.

Creating the business opportunity, google giving a search engine presence to all type of business and helping user to make their choice by comparing, seeing the reviews, and all other type of facilities.

Where as Facebook, Twitter, Linkedin are not far behind. Facebook is known as for its info-graphic and getting attention of users and driving them for choose, select, shop around. And the cost involved in the marketing effort are less for entrepreneurs. B2C marketing works fine for all on facebook. Linkedin is covering all type B2B business opportunities and it makes it in very professional way. To get connected with all professionals in one platform and giving scope of new ventures, or service engagement.

And, who does not like to tweet? If it is a great thought, moments, complaints, grievances, whatever, it reach all, triggers a good presence of your brand. You get connected with all businesses, politicians, governing bodies, even to our beloved PM (Mr.Narendra Modi). .

Are you ready for the shift?

Hope, as a business owner, now you understand, how “Digital Media” is making changes to the existing marketing strategies and going virtual.

Mr. S K. Swamy, Chairman and Managing Director of RK Swamy BBDO, pointed out how firms like IKEA and Nike have used digital marketing strategies and derived huge benefits.

By concluding, in confident I can say, yes, now you are ready for the “Digital Shift”. Who does not like to go with the market trend, compete among top players, accept the challenge.

The Future of Digital Marketing and its Consequences

The Future of Digital Marketing and its Consequences

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Before we start talking about the future of digital marketing, let’s understand what is Digital Marketing and why it is so important.

Digital Marketing is promoting or selling (All type of marketing activities) your products/services on digital media or electronics media. Electronics media can be your website, facebook, linkedin, flipkart, amazon, blogs etc…

As you know, of late, people are spending more time on internet, browsing different e-commerce,  social network site, browsing products, sharing photos, videos, reading blogs/articles. Slowly a virtual market place has been created on web, where people no need to visit the store physically. They can buy, sell or promote their business anytime, anywhere.

Entrepreneurs or business owners are finding, digital marketing is a very cheap and highly targeted advertising solution for their business as compare to traditional marketing, like ; TV Ads, Newspaper, Ads etc

 

Future of digital Marketing?

Yes, Digital Marketing is one of those words, repeatedly spoken in past couple of years. Whats does that mean? Is there something wrong with the people or some annoying things happening in the people’s mind?

Confused?

Let’s put some points on the table to make it understandable. When I say the most spoken keyword, I mean, yes, people are getting knowledgeable about it, talking about it, and exploring it.

Survey says,by 2017 about 600 million business persons are already experienced the business opportunity through digital marketing. And this number will go in multiplication over the years. So the future of the the marketing is going to be definitely the Digital Marketing. The growth of start-ups are also another factor that pushes the internet media to increase the business opportunities. Even Indian Government motivates for to go digital through Digital India Campaign. 

There are 900 private TV channels, 250+ radio stations who has dominated the traditional market so far but the metrics for conversion and the tracking system is not be helping the business owners to take the investment decision. Whereas digital marketing solutions or tools , like, Google Ad-words, Analytics, are really helping the each money spent on promotions.

Finally to conclude the ambiguity, we have seen there is a market, i.e. booming and we have control on our budget and tracking the conversions as well.

Lets’s explore more!!!

 

Growth of Digital Marketing

According to survey, the worth of Digital Marketing Industry is $68B. Last year, advertising through mobile and tablets, rose upto 200% a value of $6B. This market speculating to reach $7.8B soon (source: eMarketer). This forecast shows the growth of Digital Marketing and high demand of digitally skilled marketing professionals.

Scope of Digital Marketing in India

When I talk about the scope of Digital Marketing, I mean the scope is both from the employment side as well the revenue prospective.

Very simple !!!

When you target to grow your business online, then you need more skilled resources. So both the employee and employer are going to get benefit of boom of Digital marketing Industry. The idea is shifting more to digital media. Experts say, it is not replacing the traditional market (TV, Radio, etc), but adding another effective media of generating revenue.

Ranking → Traffic → Conversions → Revenue

To continue…

Digital Marketing, is still at initial stage in India. Most of the companies are still thinking to adopt the new technology, whereas, some companies are already enjoying the outcome of this medium. The large population of India (40% of the total population, around 45 Crore) and the technology savvy among them, will drive the Indian traditional market to Online. The corporate will love to engage this skilled youth in their future projects, so it will be a win-win situation for both employee and employer.

Concluding:

No doubt, Digital Marketing will stay, the most powerful, effective way of marketing in future And it will be the first most choice for all.